February is Black History Month, the month in which companies tout their support for the Black community. MultiCultClassics, a blog that focuses on company outreach to people of color as employees and consumers, has been asking some interesting questions about this phenomenon. Cynically, perhaps, it is suggested that it is all a big marketing scheme aimed at a good 13 percent of the American population. Hmmmm. For example:
This message was appearing on the screens at a grocery store…
…and HighJive decided to test the theory. The blogger went to the grocery store website, searched for information regarding “Black History Month,” and found only this:
(Post here.)
Comments 2
Bugaboo — February 25, 2009
How exactly _should_ a grocery store celebrate Black History Month... I mean... they sell groceries, right.
Sociological Images » Argentinian Bank Portrays Transgendered People Positively — April 29, 2009
[...] a marketing ploy with little change in actions or policies behind it–you can, for instance, celebrate Black History Month by putting up signs in your business and doing nothing else, and there’s little cost. It [...]