Sabrina W. sent in this ad for an herbal toothpaste (from Thailand?), found at Sinosplice:
[youtube]https://www.youtube.com/watch?v=5Y7eg0REXZM[/youtube]
I don’t quite know what to make of it. I mean, in theory it would be a nice message that stereotypes are often extremely misleading. But “looks can be deceiving” applying to Black people? It’s not actually undermining the idea that Black men look scary (just like herbal toothpaste might look disgusting), it’s just that it turns out that in some cases, they’re actually nice, kind people! And presumably the toothpaste tastes better than it looks.
It’s interesting that the woman is afraid the Black man is going to hurt or maybe kidnap her child. In the U.S., I don’t think that’s usually the major concern–there’s the stereotype of Blacks as muggers, and women (particularly White women) often fear that they might be sexually aggressive, but I don’t think Black men are usually depicted as child molesters or kidnappers here–the stereotype of those groups is usually of middle-aged White men.
Thanks, Sabrina!
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Comments 16
OPminded — January 24, 2009
Very true. Hey, if someone is going to stereotype, at least get the stereotype correct.
I recall that in the Susan Smith case where she drowned her children and blamed their disappearance on a black man, the local police were instantly suspicious of her (much more so than the media) simply because "black men aren't interested in stealing white children".
I recall that during the Duke lacrosse hoax-rape case, many of those who initially suspected it was a lie did so because "young white guys have no interest in having sex with a black women in front of their white friends". Although some "sociological experts" sought out a modern desire of fraternity boys to have public rape-sex with black women, in reality, there is no such desire at all - in fact, it would more of a taboo.
Cara — January 24, 2009
Ad is ridiculous and offensive.
But this:
*sputters*
qrhe — January 24, 2009
Another aspect of the stereotypical black man that the commercial relies on is that he is more primitive, more simple-minded, and more simian. He yearns for the friendship of a child, shimmies up and down that pole like nobody's business (holding the balloon in his mouth!), and is hurt deeply by repeat rejection. The audience ends up pitying him because he's lonely, naive and physically strong but feeble minded - characteristics equated to being black.
OPminded — January 24, 2009
Cara, is it your position that there is a deep psychological desire among white jocks to group rape black women?
Gwen Sharp, PhD — January 24, 2009
My guess is she's simply skeptical of your assertion that there's a taboo against doing so (that would presumably be stronger than a taboo against rape). The taboo has generally been against white women having sex with black men. White men have generally faced less social stigma for having sex with black women, even during slavery, as long as they didn't get all silly and fall in love with and MARRY them, of course.
I think it was the woman's conflicting stories that were the clue that her claim was sketchy.
Duran — January 25, 2009
Wow, I know I pooh-pooh a lot of the stuff posted on this blog as being over-sensitive political correctness...but I am with you guys on this commercial. This is amazingly insensitive!
OP Minded — January 26, 2009
Before the "victim's" conflicting stories even emerged, most white college guys knew this was all BS, because it didn't make any sense. The idea of a bunch of white college kids gang raping a black stripper at a party with 40 of their friends along for the ride is just plain unlikely. In fact, the lacrosse players had specifically requested white strippers.
Think MPS — January 26, 2009
qrhe,
great comment! i was trying to pin down what it was about the ad that was wrong, and you explicated it perfectly.
also, re the question of interracial coupling, there is another recent post on this blog that is relevant here. black male-white female marriages have risen significantly since 1980, while white male-black female marriages have barely increased.
Brian — January 31, 2009
I've watched the ad several times, and thought it really odd, but ultimately indeed, funny. Funny in a WTF way, mostly. It might speak a bit to stereotypes and it is kind of sloppily put together, but I think this commercial's larger message is an attempt to criticize attitudes of racism within Thailand, albeit for the superficial purpose of selling toothpaste.
Liv — March 9, 2009
OP Minded, what does the fact that the specifically requested white strippers have to do with anything? The fact that they aren't sexually attracted to a black woman does not make null the possibility of a rape having occurred: it is precisely because they AREN'T sexually attracted to a black woman that might explain her rape. Rape, as you (should) know is about power, not sex. The fact that a group of young, white, and privileged men are not sexually attracted to the black stripper makes it "easier" to rape her; they most likely do not even regard her as a real woman, or person.
You say "most college white guys knew this was all BS." I think you are missing something. The sexual taboo between black women and white men is not as publicly acknowledged as its counterpart. You seem to be defining "taboo" as undesired, when this is not, in fact, the case at all.
Liv — March 9, 2009
OP Minded, what does the fact that they specifically requested white strippers have to do with anything? The fact that they aren't sexually attracted to a black woman does not make null the possibility of a rape having occurred: it is precisely because they AREN'T sexually attracted to a black woman that might explain her rape. Rape, as you (should) know is about power, not sex. The fact that a group of young, white, and privileged men are not sexually attracted to the black stripper makes it "easier" to rape her; they most likely do not even regard her as a real woman, or person.
You say "most college white guys knew this was all BS." I think you are missing something. The sexual taboo between black women and white men is not as publicly acknowledged as its counterpart. You seem to be defining "taboo" as undesired, when this is not, in fact, the case at all.
S.F. — September 3, 2009
When I see this ad, all I see is a woman coming up and seeing a man who has her kid in an isolated place handing her kid something enticing. In that situation, I don't think the mom would react any differently, regardless of the man's skin color. I think the man was chosen simply to represent the color of the toothpaste, which is odd beyond imagining, but if it worked for them.... o_O
lequetedupaix — May 18, 2010
What about the portrayal as black men always being athletic, especially enough that they can climb a 30something foot pole without any assistance, LIKE AN APE. Also a testament to the idea that racism and stereotypes are taught, the girl wasn't suspicious or scared of the man until somewhere off scene her mom told her how dangerous they were.
Leslie — March 29, 2011
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