Taylor D. sent in a link to a set of vintage ads featuring African Americans. This one is for wigs. Notice the commodification of liberation and freedom: you buy it in the form of a wig, which gives you a whole new look in seconds!
This one is for a hair straightener:
Of course, the “tamer” and “the boss” that can “stir up some beautiful new excitement in your life” can also refer to the man who is stroking her hair, playing into the idea of the man who tames a wild woman–and that all women, deep down, want a strong man to tame them.
This next one uses women’s fear that men won’t find them attractive to sell deoderant:
Thanks, Taylor!
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Navy Women (Re)defined » Sociological Images — September 18, 2009
[...] posted before about the use of female empowerment to sell products (see here, here, here, here, here, here, here, here, here, here, here, here, here, and here). In all of those [...]