This archive of cigarette commericals, sent in by Kay W., makes some interesting comparisons of vintage and contemporary cigarette ads.
First, they compare vintage ads that try to sell cigarettes by pointing to the fact that they suppress your appetite with contemporary-ish Virginia Slims ads which seem to suggest so indirectly.
Second, they compare vintage advertisements that argue that some brands are smooth and good for your voice with the contemporary “Find Your Voice” campaign:
Third, this set of ads nicely shows how the association of glamour with cigarette smoking has transcended history:
Comments 5
Bagelsan — December 14, 2008
The ad with the black model says "Never let the goody two shoes get you down." Preemptive anti-anti-smoking propaganda?
And I feel like that ad also specifically targets the group's vulnerabilities in sexist and racist ways: feel silenced and kept down (black women)? Have a smoke!
Emergent Culture - News Literacy: Antidote to the Mainstream Media Monopoly — February 25, 2009
[...] CIGARETTE ADS: THEN AND NOW First, they compare vintage ads that try to sell cigarettes by pointing to the fact that they suppress your appetite with contemporary-ish Virginia Slims ads which seem to suggest so indirectly. [...]
Marketing Cigarettes to Men » Sociological Images — August 24, 2009
[...] posted in the past about how cigarettes have been marketed to women: as ways to lose weight, a form of personal liberation (more examples of this marketing theme here and here) as a way to [...]
It’s First and Goal, and the Clock is Running Out – juliebergraymond@gmail.com — December 18, 2021
[…] been used for generations, are used in a variety of situations, including commercial advertising. Cigarette ads from the 20th century are a good example. But for simplicity’s sake, let’s keep this discussion focused on the most […]