I used to like whiskey, but after seeing this two-page ad, I feel like I may no longer be manly enough to drink it. My personal high-water mark is somewhere around a sprained ankle or *maybe* a broken finger– nowhere near a sawed-off leg. Besides, the last thing I need is the Man-Police arresting me at my favorite bar for “Drinking-Whiskey-While-Having-A-Low-Pain-Tolerance”…I think the penalty is a stiff fine and 200 hours of Steven Segal movies.
Oh well, I guess it’s vodka cranberries from now on…
NEW: Here’s another 2-page Jim Beam ad, in which the message is clearly that wine is a sissy drink:
Comments 24
yikes — November 28, 2008
Terrible grammar in that ad.
Anonymous — December 3, 2008
No, they weren't given a vodka cranberry, they were given a bottle of whiskey and then bled to death due to the blood-thinning effects of alcohol combined with hacksaw surgery.
Louisa — December 4, 2008
all of the soldiers shared one communal leg.
Sociological Images » WHAT WE’VE BEEN UP TO BEHIND YOUR BACK (DECEMBER 2008) — January 1, 2009
[...] wine drinkers are all sissies! We added another set of ads to this post on messages about masculinity in Jim Beam ads. Also on the theme of masculinity, we added a [...]
Saving The Women: War And Science Fiction » Sociological Images — November 25, 2009
[...] associations of masculinity and military service here, here, here, here, and [...]
“We’re Only Protecting Them From Themselves” » Sociological Images — January 28, 2010
[...] Man, Solo, Chevy, dog food, Miller beer, beef jerky, alcohol (see here, here, here and here), cell phones, and Dockers. See also: “how to give the perfect man hug” and [...]
ow — March 17, 2010
What's interesting is that in the old west, men really liked to get sugary drinks at bars. When men were out for weeks at a time driving cattle and such, they didn't have a lot of sweet things with them. Drinks were often water or coffee. So when they did get to bars, sugary drinks were welcomed breaks from what they had on the road.
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