One of the magazines for the obscenely rich that I’ve been perusing lately was Yachts International magazine.
In it was a glaring Sociological Images story. Paging through the magazine it became exceedingly clear that yachts were one prize for extreme economic success… and women were another. Below I have uploaded every ad in the magazine that included people. Across all of the ads, there are 22 women and four men. The women are, overwhemingly, posed as beautiful objects that adorn beautiful yachts.
Each of the ads is embedded after the jump (there’s a lot and they take some time to load):
The following ad was an exception to the rule, it shows a selection of people, not clearly gendered, having a (presumably) nice time on a yacht:
Comments 11
Anonymous — November 17, 2008
The second one looks almost sexual.
zoelouise — November 17, 2008
Interesting how women are derided for being "gold diggers", and yet the purpose of a yacht is to show off your fine-lookin' woman...
Rach — November 17, 2008
Woah, this crashed my browser, several times. Possibly out of outrage
Ashley — November 17, 2008
Wow, anyone else bothered by that "Widening the gap" thing? Unless I'm missing something, it sounds like they're implying something about the wealth gap.
Business Memes » A $10,000 COCKTAIL FOR TWO — December 31, 2008
[...] me, paging through magazines aimed at the super rich (see other posts from them here, here, and here), is kind of like flipping through Maxim. There’s a whole world out there that is not [...]
Jennifer Korol — April 23, 2009
How would Men feel if we turned the situation around and made them commodities or prizes? You'd probably pull out the mallot, beat us over the head, and drag us by our hair, lol. This is very pitiful and the reason why Women no longer seek "successful, rich men" out for romantic partnership. We're too busy building our own success to pay attention to this BS.
A PEEK INTO PRIVATE PLANE TRAVEL » Sociological Images — October 6, 2009
[...] This is where I got the ads and articles aimed at exeedingly rich people that I have been posting recently (see here, here and here). [...]
SHELBY BERMAN — November 24, 2009
THIS IS ALL AN ILLUSION ANYWAY.....
FORGET ABOUT THE BOAT RIDE....
& WE'RE IN THE MIDDLE OF OUTER SPACE......
Buddy McCue — February 2, 2010
Maybe it isn't completely true that behind every great fortune lies a great crime, but these ads remind of that famous line from Scarface:
Tony Montana: "You gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women."