This Korean ad for a newspaper nicely illustrates the social constructedness of “breakfast” food. That is, that there is nothing inherently a.m. about eggs, bacon, or toast. But coffee, well that’s another story.
Text:
The smell of coffee? The taste of your favorite breakfast? Whatever wakes you up… have it with The Korea Times!
Found at MultiCultClassics.
Comments 14
Jonah — July 10, 2008
Um, what?
Eleanor — July 10, 2008
I agree with Jonah - is it some sort of new sociological discovery that different cultures enjoy different foods...?
Gwen Sharp, PhD — July 10, 2008
The point is, we're always trying to find things to show our students that their idea of what is "normal" or "just makes sense" is specific to their (sub)culture--whether that's family form (polygamous or monogamous), clothing, or, in this case, what seems "normal" to eat for breakfast. I'm betting a lot of our students would not just think it was weird to eat soup for breakfast, they'd be nearly disgusted.
Lisa put it up as an image that might be helpful for making the point about the social construction of what is "normal," in this case by taking something that most people probably don't think about much but yet have pretty strong ideas about when confronted with other ways of doing it.
Jon — July 10, 2008
Incidentally, waffles and crepes are a very popular lunch food in Korea.
Jon — July 10, 2008
--and toast especially.
Noumenon — July 13, 2008
I found the post interesting as it's something that is "socially constructed," but even so I can't make myself want soup for breakfast. You might show how femininity or baby names are socially constructed but it won't necessarily change people's tastes.
Jared — July 22, 2009
Well, Noumenon, you're absolutely right: they could put up a post showing how femininity is socially constructued, but it wouldn't change people's tastes. That's because our "tastes" are also socially constructed.
Sociological Images » Seven-Up In Milk! Mmmmmm “Wholesome.” — August 5, 2009
[...] other great examples, see these posts on soup for breakfast, spam, poop coffee, the rise and fall of aspic, and prunes (they’re for [...]
Louche — August 5, 2009
This is a great post. I went vegan while on a college meal plan... breakfast up till then was my most frequent meal, even after going vegetarian. I'd have eggs, waffle/French toast, tater tots... when I went vegan, I didn't realize waffles and French toast were made of eggs and milk. Anyway... none of the cooked foods the dining hall prepared for breakfast were vegan. I had to switch to cereal, bagels, and fruit. It's true that Americans cling to what makes an appropriate meal, especially breakfast foods. Frankly, though, I'd love to have whatever's in that photo above. Maybe it's because my mom is East Asian.
Carol J. Adams points out the evolution of America's favorite meats. Back in the 19th century Americans were all about dead pigs... hence the bacon, ham, and sausage that now make up traditional breakfast. Then it became dead cows. Now it's chicken corpses.
People are always telling me they "need" this, that, or other food. I think we have cultural and personal routines and just attach to whatever we normally eat, simply put. And if they started serving tofu and dumpling soup for breakfast instead of eggs and toast, I think a lot of people would just say, "Why the heck did you choose that? That's not a 'breakfast food.'"
“Ice Cucumber” » Sociological Images — September 4, 2009
[...] me to have my own gastronomical assumptions revealed. Earlier we posted a cross-cultural example (soup for breakfast in South Korea) and historical examples (mmm aspic, 7-Up with milk, and prunes are for kids!). On Shakesville, [...]
Jillian C. York — September 4, 2009
Soup is popular for breakfast in Morocco sometimes too - it's usually leftovers from the night before, and is often tomato-based (harira, if anyone knows what I'm talking about). I remember being kind of surprised by it at first, but ended up loving it on cold winter mornings!
jsp9999 — September 10, 2009
Soup used to be part of a traditional and typical Korean breakfast. Even though Korea adopted some of typical Western style coffee, toast, etc for their breakfast, soup/rice combination is still the favorite choice. And it applies to at least first generation of Koreans in U.S. I think the ad is well-made and catchy, only well understood and recognized for a particular ethnic group.
I Love Libertarians — October 30, 2017
Soup and stew from has been one traditional breakfast from Roman times to oatmeal and milk. Western Euro 'full breakfasts' of steak, bacon, eggs and so on are what you eat on a ranch from time immemorial.
This looks like another 'PC' article intended to divide and sneer from an ignorant PhD who never left their echo chamber..
At least libertarians are truly multicultural and let people be themselves...and understand things can indeed proceed from reality, not 'social constructions' assumed by pseudo-scientists...