Joyous A. sent us a link to these Cosmo beauty tips, illustrated by this picture:
Jeff G. let us know about one of Troyt Coburn’s ads for Lee:
Glenn R. sent us a link to this Caramba Tequila ad (via):
And Jay L. pointed out this Swiss commercial for Creme d’Or ice cream, in which a woman appears to give a statue oral sex:
The commercial was entered in the Cannes Lions Advertising Festival.
This ad 1976 ad for Perrier may seem boring for the first 15 seconds or so, but it’s worth the wait:
[youtube]https://www.youtube.com/watch?v=rRIRACUmTPE[/youtube]
This is an ad for a water gun called The Oozinator:
The images below are on The Ice Creamists website:
NEW (Jan ’10)! Helene V. sent in these two Danish ads for Cult. In addition to potentially encouraging you to use alcohol to get sex, do you see the splooge halo around the bottles?
NEW (Mar. ’10)! Dmitriy T.M. sent in this flyer advertising a techno party:
ALSO NEW! (Mar. ’10): Kristyn G. sent us this commercial for an Australian internet company, which was pulled from the air after compaints (found at the Daily Telegraph):
See also Gwen Stefani, this Tudors ad, this creamer ad, and the Slates, Caesar’s Palace, and Campari ads from this post.
Images from Jezebel, Copyranter (here and here), Adfreak, and The F Word.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 29
73man — July 11, 2008
Is the Clinique ad a candidate for photoshop disaster of the week?
*I knew I should have bottled it all those years ago.
Will — July 11, 2008
I am utterly confused by the Clinique ad. One of the ads is for a sex product (condoms), and the other two are suggesting ways in which men can, by spending money, improve their chances to be able to ejaculate on a woman. But the moisturizer is, as far as I am aware, targeted at women, which makes the connection obscure to me. Are they trying to sell this to women who really wish to be ejaculated on? Or are they suggesting that human ejaculate has good moisturizing properties?
Eleanor — July 11, 2008
I thought the moisturizer in the Clinique ad looked more like a leaf. That would make a lot more sense to market to woman than getting ejaculated on.
Jay Livingston — July 11, 2008
Those of a certain age (i.e., real old) may remember the end of Brylcreem ads from the 50s. The sexual symbolism (a man, a large tube shape, a pretty girl walking by, a white blob spurting from the top of the tube) is unmistakable now. I wonder who was giggling back then.
http://www.youtube.com/watch?v=o6F4GtyRfto&feature=related
Quand la publicité donne dans le porno ! — June 23, 2009
[...] le plaisir des yeux, en voilà d’autres qui miment l’éjaculation ou la pénétration ou les deux, dont une marque pour enfants ! (0 vote) Loading [...]
Sociological Images » Burger King “Super Seven Incher” Ad Will “Blow” You Away UPDATE — June 25, 2009
[...] you like this post, you’ll like our posts on ejaculation imagery, subliminal sexual imagery, and not-so-subliminal sex imagery. Also: crotches and butts. [...]
Kitty Cole — June 28, 2009
This sells well with women because we live in what many call "post feminist" society where women are supposed to believe they can be liberated by buying into this overtly "sexual", non-sexual, and fetisized version of sexuality. Being part of this culture is supposed to make women feel edgy and liberated. Women are supposed to feel like "one of the guys" and connected to their man on a level that the 50's housewife never was. It's less "oh, you silly woman!" when you are totally cool with them ejaculating on your face. Modern Western society eats it up.
Sociological Images » What We’ve Been Up To Behind Your Back (June 2009) — July 1, 2009
[...] Joyous A. sent us a link to a photograph that we just had to add to our post on ejaculation imagery. [...]
Sociological Images » Ejaculation Imagery in Two European Ads — July 21, 2009
[...] when we get submissions about ejaculation imagery we add them to our existing post on the topic. But I felt this was worth its own post. The Huffington Post has a link to this lovely [...]
eazyeazy — August 18, 2009
Imagery is always a sales pitch, even if we call it art or politics. Every time a car races into a tunnel on the wet pavement, the last drop drips from a bottle of beer, the mother lifts her fresh laundry to her orgasmic face while an animated bear dances in the background, a creamy substance is drizzled on a woman's face or a woman sucks the contents of a container of yogurt down her throat and licks the drips from the corners of her mouth we are engaging in a gruesome display of sexual connotation detached from the act of sex. It's wearying but not necessarily damaging. The need to extend from an image through language and theory to a form of assault is stretching the power of the image beyond its scope. That is with the exception of the Downy ad which is so disturbing and bizarre as to need investigation.
meerkat — September 3, 2009
The one with the droplets falling on lips puts me in mind more of some kind of bursting mouth-cyst.
Jonathan — September 19, 2009
http://4gifs.com/Video/Banned_Sprite_commercial.wmv
Phallic Symbolism: Up For Interpretation? » Sociological Images — October 20, 2009
[...] Besides, it’s been a while since we linked to our awesome collections of ads featuring ejaculation imagery, subliminal sex, and not-so-subliminal sex [...]
Emily W — January 2, 2010
Of all of the still pictures and advertisments, the only one that I would label as "ejaculation imagery" is the Lee ad, because what do jeans have to do with a liquid squirting into a woman's mouth? The others, I think, are up for debate.
Kat — February 1, 2010
I found the Danish beer ads the worst, they freak me out so much. It basically promotes rape giving her zoned out drugged look. The first is also rather hinting at anal, thus together with the BJ below: All male pleasure, nothing mutual, no female orgasm possible (but then again: she's too numbed by drugs for any feelings in any case).
Chelle — February 1, 2010
I'm just going to say wow D: at the 1976 ad. Who would've known that back then, so many subliminal messages were going on? Ew. :/
eazyeazy — February 1, 2010
The ad with the ejaculating swine promoting trojan condoms certainly leaves a taste in my mouth: the loathing of sex, the filthiness of men and the defenselessness of women.
ash — February 2, 2010
Here's another winner: http://www.youtube.com/watch?v=xh7jIOcOpEU
It's an ad for a mango soft drink in India. They don't bother with subliminal here.
thebugswillbite — February 9, 2010
this one takes it one step further:
http://www.lipsticktracez.com/jaymie/2008/08/seen-sisley-myself-and-terry-r.php
Anonymous — March 2, 2011
Don't forget about: http://www.pantylinepress.com/plpblog/plpblogimages/scarlett-johansson-moet-champagne-ad-thumb-500x319.jpg
Headshot vs. Headshot | rosiesaysblog — March 12, 2011
[...] of the “superfoods” in her eyes. Ick. If you haven’t had enough, read all about the ejaculation trend at Sociological [...]
Coming As You Are | My Sex Professor: Sexuality Education — April 1, 2011
[...] my colleague about how the media sexualizes women to sell things, I got a chance to share with him these images from the Society Pages. I was shocked by the blatant pearl necklace imagery used here to sell [...]
Ejaculation Imagery in Ads « yellowbelliedmarmot — April 1, 2011
[...] found this collection of ads featuring ejaculation imagery. (As a warning, some are rather explicit, so NSFW.) My favorite [...]
Phallic bottles: A follow up post | — November 11, 2011
[...] imagery, and their poor cousin, ejaculation imagery, are featured *everywhere* in advertisements. Just in case you wanted escape sex, penises, vaginas [...]
A note about the American Apparel Bleeding Vulva T | Menstrual Activist Research Collective — November 16, 2013
[…] menstrual blood is the same as feces. And because we NEVER depict ejaculation in society. Except always in […]
This Month in SocImages (February 2015) - Treat Them Better — February 28, 2015
[…] article on this year’s female-friendly Super Bowl commercials, specifically our collection of ejaculation imagery in […]
nurseTTG — February 28, 2015
The tequila one is so obvious it parodies itself.