Remember when FOX News first got all entertain-y and we were all horrified by how unprofessional it was and then, next thing we knew, even CNN was all entertain-y and it was the beginning of the end?
Well, apparently, like all news went the way of FOX, all men’s hygiene product companies are going the way of Axe. Consider this Edge commercial (and compare it to the first Axe commercial in this post):
Also, those cans are mighty phallic.
Comments 5
Dubi Kanengisser — July 8, 2008
What, no comment on how the women are penetrating the man?
Also - I don't get it. Is Axe really such a huge marketing success? I didn't think anyone over the age of 16 actually uses it...
bobbem — July 8, 2008
I agree with the commenter above... there is a subversive moment in this ad when the women are penetrating the man in a quasi-orgasmic manner. Not sure what to make it, but, inadvertently or not, it stimulates some deep-buried, unconscious energies...
Breck — July 8, 2008
What those two said. Also: Yes, sadly, Axe is that big a success. A lot of men don't stop using it until about the time they stop reading lad mags, which can be quite late in some instances.
kippgc — July 8, 2008
I can't bring myself to agree that there is anything subversive about a scene in which a group of women "penetrates"--really, gets inhaled into--a man's nose. Mostly, after I wondered what had happened to the foam-spraying women when the man swiped his blade across his face, but before I reflected consciously about the reinforcement of unrealistic standards of beauty and the imagining of women as micro-utilities for a man's pleasure, I simply thought, "Ew, that's nasty."
Satirizing Advertising for Men’s Personal Hygiene Products » Sociological Images — July 10, 2010
[...] don’t worry about their facial hair are apes, body wash and sexual prowess, get yourself some gel girls, more shower products for men, beauty products for men, make-up for men, and “testees” [...]