Camilla P. sent us this international sampler of Coke Zero ads. She says all of them that she found use the whole “zero” is manlier than “diet” strategy (see the first two below), except the one in Australia which links a sip of Coke Zero with orgasm (see the third video).
From Britain:
From Brazil (we’d love someone to translate, although we think we get the gist):
From Australia:
If you liked that, see this remarkable Orangina commercial.
Comments 5
JuK — May 24, 2008
The middle ad says: "You weren't expecting this" "The same flavor, zero sugar"
Lisa Wade, PhD — May 24, 2008
Thanks JuK!
Will — May 26, 2008
According to what I've been told, the "zero" = "manly" is pretty much the whole concept, otherwise there wouldn't even be the "zero" line of drinks. So the story goes, diet cola is marketed primarily for women, because the "diet-y" taste of artificial sweetener makes them feel like they're doing something healthy by drinking a soda that doesn't taste like sugar. Men, on the other hand, want the taste of the original cola even when they're drinking zero calorie sodas, I guess because that's the kind of no-compromise masculine guys they are.
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