The University of Michigan Sexual Assault Prevention and Awareness Center gives a thumbs up to these ads for Pyrex kitchen cookware for using androgynous figures instead of women. Doing so suggests that people use kitchens, not just women. Contrast it to, well, as far as I can remember, just about every other ad for every other kitchen product that I’ve ever seen (for examples, see here, here, here, here, and here).
Thanks to Laura L. for the tip!
Comments 6
Martin W. — May 16, 2008
That is really refreshing.
Ben Zvan — January 8, 2009
The bottom ones read to me as clearly both female.
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