I found this ad in this random magazine published by a local bank that gets sent to my house every so often. As far as I can tell, it is an ad for advertising:
The small text at the bottom says “The secret formula revealed. Advertising. The way great brands get to be great brands.” What I like about this image is the self-awareness of the importance of advertising for making your product a household name, and the implication that advertising is what make Coke a globally-recognized brand. And also that it’s about being a great brand, not having a great product. This might be a good image to add to a presentation on marketing and/or the media.
Comments 1
HighJive — May 15, 2008
this was part of a campaign produced by the aaf, i think (can't tell from the scan, but look at the copyright line along the top to verify). there were other ads in the series.