I just have to say this is an awesome ad. Gender is a societal construction and so are images of beauty. Why conform to gender norms? Show some ambiguity in the media and maybe people will stop trying to meet the standards of emphasized femininity and hegamonic masculinity. Live how you want to live and stop conforming.
BOINKOLOGY | Campari Eroticizes Gender Fucking — May 14, 2008
[...] Sociological Images] These icons link to social bookmarking sites where readers can share and discover new web [...]
Anonymous — May 15, 2008
This would also be interesting in a discussion of race, with the idea of asians as "feminine" and whites as "masculine". (Reminds me of the play "M. Butterfly" in this regard, though somewhat reversed.)
73man — May 17, 2008
Can someone tell me who performs the track on this ad? It is from a film I saw and I remember finding it very disturbing.
Gwen — May 17, 2008
My office mate swears it was in "Eyes Wide Shut," but I cannot attest to that one way or the other.
eli osaurus — February 20, 2009
it was eyes wide shut. and wow. i love this add on so many levels, but also struggling with the assumed heteronormality, even within the gender bending context.
All Things Gender-Bending « Cellar Door — June 23, 2011
Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry. Read more…
Comments 7
steve — May 8, 2008
I just have to say this is an awesome ad. Gender is a societal construction and so are images of beauty. Why conform to gender norms? Show some ambiguity in the media and maybe people will stop trying to meet the standards of emphasized femininity and hegamonic masculinity. Live how you want to live and stop conforming.
BOINKOLOGY | Campari Eroticizes Gender Fucking — May 14, 2008
[...] Sociological Images] These icons link to social bookmarking sites where readers can share and discover new web [...]
Anonymous — May 15, 2008
This would also be interesting in a discussion of race, with the idea of asians as "feminine" and whites as "masculine". (Reminds me of the play "M. Butterfly" in this regard, though somewhat reversed.)
73man — May 17, 2008
Can someone tell me who performs the track on this ad? It is from a film I saw and I remember finding it very disturbing.
Gwen — May 17, 2008
My office mate swears it was in "Eyes Wide Shut," but I cannot attest to that one way or the other.
eli osaurus — February 20, 2009
it was eyes wide shut. and wow. i love this add on so many levels, but also struggling with the assumed heteronormality, even within the gender bending context.
All Things Gender-Bending « Cellar Door — June 23, 2011
[...] Via Sociological Images [...]