This Absolut vodka ad (found here), which ran in Mexico, has caused quite the stir here in the U.S., since it implies than in a perfect world much of the U.S. would still be part of Mexico. A number of groups in the U.S. are boycotting Absolut. This is one of those cases where an ad aimed at once audience (Mexicans) is noticed by another audience it was never meant for.
Similarly, though I could be wrong, I bet most straight male Miller Light drinkers aren’t aware of these ads and wouldn’t be thrilled with them.
Comments 3
John Jones — April 14, 2008
The viz. blog has an interesting discussion of this images and others from Absolut ads.
Anonymous — April 15, 2008
I find it strange that the ad, supposedly aimed at Mexicans, is written in English ("In an Absolut World.")
Brian Dunbar — April 15, 2008
I find it strange
Why so? I'd venture to say that more Mexicans per capita have at least some proficiency in English than American do in Spanish.
If you want strange, see ads in Japan - where entire chunks of ad copy are English, as are store names and words that are used for common terms but have not been translated.
At least Spanish and English have some kissing-cousin relation. Japanese and English - not so much.