This ad reminds women that they need to get their bodies ready before Rehab–and no, not that kind of rehab; it’s a big party being put on here in Vegas. Without new boobs, you simply won’t be “ready”–i.e., attractive enough–for this event. This could be useful as a really extreme case of ads that try to make people feel inadequate and provide a solution in the form of a product or service.
And as far as I can tell, what you’re supposed to be “ready” for is to be sexually available–she’s pulling her bikini bottom down and has a seductive look on her face.
Also, notice the doctor is having a “buy one, get the second 1/2 off” special if you bring in a friend. So women should encourage each other to feel uncomfortable about their bodies.
From Las Vegas Weekly.
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The Saddest Story Ever Told » Sociological Images — April 16, 2010
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