Here’s a strange Australian ad for U, a feminine hygiene product. It shows women hanging out with beavers…the animal type, of course. Men look on approvingly, so I guess the message is if you take appropriate care of your girly bits, men will like you.
Here’s the website.
Might be good for a discussion of hygiene and women’s bodies or the history of feminine hygiene products and the way we think about menstruation.
Thanks, Patrick C.!
Comments 6
Anonymous — April 2, 2008
This is strange...and mildly offensive. Why aren't the men in the ad walking around with pet roosters?
Anonymous — April 3, 2008
Maybe because that's not the 'message' of the ad? How hypersensitive to you have to be to take offense at a visual pun as innocuous as this? It's a joke, and not a malicious one aimed at anyone in particular. I would say 'lighten up', but you would probably assume I was making a fat joke.
Phlippy — April 8, 2008
I loathe this ad every time it comes on TV. Way to 'befriend' your 'beaver'. I always imagine guys sniggering when it comes on, and then I think of Thelma blowing that semitrailer up in "Thelma and Louise" for hating the way driver calls vaginas 'beavers'.
Sidenote: We don't even have beavers in Australia.
Anonymous — April 13, 2008
I think it's cute and not remotely offensive. For once the woman doesn't have any negative feelings or embarrassment about her furry friend.
Anonymous — April 13, 2008
She doesn't have any negative feelings or embarrassment, but only because she's busy pampering and primping it into an acceptable form. If she *really* didn't have any negative feelings or embarrassment, she would just let it be.