I saw this energy drink this morning at a gas station. Notice that it’s sugar-free. According to the website, a portion of proceeds goes to fight breast cancer, though it’s unclear if they mean a portion of the profits of the drink, or just things bought at the online store. Another example of the idea of doing good through consumption, not by just donating money directly to an organization addressing an issue you care about (for other examples see here, here and here). Also, the website says Go Girl is not a rehydration drink (such as Gatorade), but a “functional beverage,” whatever that is.
Comments 3
Bret — March 11, 2008
Don't they advertise it as a light appetite suppressant as well? I remember looking at the can and thinking how weird.
MissPrism — March 12, 2008
A low calorie energy drink.
Because calories are bad.
But energy is good.
*bangs head on desk*
Sociological Images » Save the Ta-Tas: Fight Breast Cancer — May 13, 2008
[...] to a worthy cause. And yet it’s another example of consumption as activism (see here, here, and here; there are other examples if you search under the “activism” tag). I mean, [...]