This is an ad I found in The New Yorker for Patek Philippe watches. The text in the lower-left corner says “You never actually own a Patrick Philippe. You merely take care of it for the next generation.” So by buying an expensive, new watch, you’re creating a “tradition.” I’m going to use this in the future when I talk about inventing traditions.
Comments 6
shatha khalid — May 8, 2009
Dear Sir,
I would like to inform you that I want to buy a Patrick Philip watch, but the problem is that I don't know from where ?
I hope that you kindly wirte to me the name of a trusty shop here in Dubai so I can buy one.
Thanks
Regards.
Yours,
Shatha khalid
“Class Is Forever” Rolex Ad » Sociological Images — November 28, 2009
[...] magazine. Pair with this ad series that plays on the idea of “generations” of class. Or this ad for Patek Philippe ads, also using the generations theme. Then compare to this Acura ad that [...]
calvin — January 18, 2010
I have a patrick philippe watch for sale it a gold 18 k watch .only been used the one time ?
Anonymous — May 29, 2010
how much expensev a patrick philippe gold eagle Nr. 9
Anonymous — May 29, 2010
how much expensiv a patrick philippe gold eagle Nr. 9
Bibliography | Cristina Simen / Interior Design/ Year 2 — March 28, 2015
[…] Sharp (2008) Patek Philippe Watches: Commodifying Family Traditions. Available at: http://thesocietypages.org/socimages/2008/03/09/patrick-philippe-watches-commodifying-family-traditi… (Accessed: 2 November […]