The winning entry for Project Condom Season 2. Designed by University of South Carolina junior Marquis Bias; modeled by USC senior Danielle Watson.

I recently attended the massive American Public Health Association meetings in Denver, where there were a number of scientific sessions on topics related to reproductive and sexual health. One of the more exciting sessions for me was a session on “Sexual Health Issues of Youth,” where Professor Lisa Lindley (Global & Community Health, George Mason University) discussed the philosophy and impact of a creative sex education program called “Project Condom.” This program combines the concept of “Project Runway” with condom couture for the intended impact of promoting safer sex.

Powerpoint slide from Lindley's APHA presentation, borrowed with permission.

“Project Condom” is the creative brainchild of Ryan Wilson, who works in Student Health Services at University of South Carolina. Together with Lindley (who was then a professor at USC) and a team of USC faculty, staff, and students, Wilson has now seen Project Condom through its third season. (In addition to being inspired by Project Runway, Wilson’s team was also extending the work of Adriana Bertini, a designer/activist credited for creating the idea of condom couture.)

Student groups participating in Project Condom are provided with 1,000 condoms in assorted colors. Each group develops a PG-13 theme for their design (e.g. pregnancy prevention, STI/HIV protection, abstinence). The judges (most recently including Santino Rice from Project Runway) rate the designs on 5 criteria: Overall concept and theme, use of condoms or abstinence symbol, creativity, stage presence, and interview justification. To see video footage of Project Condom click here: Project Condom, Season 3

Besides offering a forum for artistic expression, there is evidence that Project Condom is increasing both awareness of sexual health and propensity for using condoms amongst USC students. (Evidence based on surveys of audience members of Project Condom as well as increased volume of free condoms being taken on campus).

Project Condom is now being replicated at George Mason University as well:

We at Sexuality & Society applaud Wilson, Lindley, and the Project Condom team for this promising Sexual Health approach!