Welcome back from the weekend! I’m psyched to start the week off with this next guest post from regular Courtney Martin. Here she is, with some quintessential Martin-style wisdom for individuals and orgs wishing to reach younger people through their writing and their work. -GWP

Reaching the Next Generation

One of the most interesting things, in my humble opinion, about the next generation is the way that it approaches altruism. Long gone are the days when writing a check or signing a petition were action enough for the socially conscious individual. And also long gone are the strict bifurcation between nonprofit and corporate, do gooder and go getter, giver and saver.

Through a variety of technological innovations like Facebook Causes and You Tube appeals, young people have changed the landscape on “doing good.” And it’s not just a technological shift, but a whole new paradigm that has been born thanks to the kids of the 80s and 90s.

Organizations like Drinking Liberally have spawned a whole new, very fun way of approaching public awareness and political community. And one of my favorite new sites is All Day Buffet, which calls itself “a social action brand for the cool kids.” It seems that everyone is striving to put the fun back in fundraising.

Including myself. Check out the piece I wrote for The American Prospect about my own little contribution called the Secret Society for Creative Philanthropy.

And keep this in mind if you are trying to inspire young people to get involved in a cause. We like to feel engaged, but not drained. We like to kill many birds with one stone.

We like to get a little tipsy.