Workplace consultant, coach and work-life advocate Rachael Ellison penned an excellent post chock full of qualitative data at HuffPo Parents last week, “Why Caregiver Discrimination Is Bad for Business.”

Too good not to share.

Remember Catalyst’s Bottom Line series? That groundbreaking research series that first explored the link between gender diversity and corporate financial performance? Well, this is of that flavor, but focused on the bottom-line benefits of retaining working parents, and based on stories from accomplished, successful professionals in their thirties and forties in dozens of industries. As Ellison notes, “In order to create or sustain family friendly workplaces, you need buy-in from organizational leadership, effective manager training, and employee accountability. Most companies don’t have all three, and as a result they lose their top talent. And, it’s costing them a fortune.”

Ellison is working on a book, REworking Parenthood, for which she is currently collecting stories from parents in the trenches, that will help us understand how companies are succeeding and failing in supporting employees’ lives.

Read on, share away, and follow her at her blog and Twitter (@REworkingparent) as she goes.