Sexy geek. Sexy nerd. Tina Fey.

Lately it’s been just fine that women are smart…as long as we’re also smoking hot.

In a recent article at WomeneNews, Danica McKeller revealed the name of her upcoming and third in a series of math books for girls – “Hot X: Algebra Exposed.” Oh my.

At the 2010 Chicago Women in Science symposium a speaker’s talk was about how women can use our womanly skills to get ahead in science. It wasn’t a talk about wearing short skirts, but rather embracing ones femininity and the apparent skills that go along with that like multi-tasking. One of my former students told me she was offended by part of that presentation. Another student told me she felt that if she emphasized her girlishness, she would be kicked out of her lab for not being serious or at least not taken seriously. Both agreed that there were some excellent points in the presentation as well.

On one hand, there is still a strong stereotype of who does science and math: a nerd. There are some people who believe that this stereotype is one reason why we don’t have more women in science, technology, engineering and math. Even if this is 10% of the reason, is the answer calendars of nude students? What about model engineers?

Back to McKeller’s book title. She’s making a career out of pinkifying math and making, like, math all girly with questions about text messages and shopping. So what does it mean that she’s making a sexual innuendo in the title of a book aimed at the algebra set? Nowadays, high schools expect kids to be taking algebra freshmen year, if not sooner. So that’s what, 14-15 years in age? Grown women with PhDs modeling is one thing, hell even college students stripping down for a calendar (which will haunt their Senate campaign one day) is a different discussion. They are adults. But should a math book for teens be sexualized? Aren’t their lives sexualized enough?

We have a lot of issues to tackle on this road to fairness and equity. Do we really need to add sex into the mix?