So I finally had a chance to watch the Facebook-inspired, Academy Award-winning film “The Social Network.” I found it very entertaining–Jessie Eisenberg was captivating as Mark Zuckerberg and who among us regular folks doesn’t enjoy seeing some in-fighting among Ivy League elites? That said, I was also surprised and kind of disappointed not to learn more about the social desires and dynamics that Facebook is really tapping into and driven by–I mean, in addition to sex, dating, and scoring drugs. I see the irony of a bunch socially-challenged Harvard misfits producing the most successful social networking medium in the world today. But I think there is–or at least should be–more to the story than that, more to say about why people want and need to connect with one another, why this particular technology has proven so successful and valuable for doing so, and what broader lessons these fundamentally social questions have for the future of technology of/in society. In real life, as I wrote in a post a few weeks ago, Zuckerberg talks a ton about the power and promise of all things social without really filling in the details and the backstory. I guess I had thought the film might help elaboarate that just a bit. Maybe when sociologists make their move into Hollywood, we can do the remake.