If whiteness is the neutral category (that is, people of color are commonly understood to be raced while white people are not), then to be non-white is to be different in some way. The “bad” difference is the deviant (for example, the “welfare queen,” the “thug”), while the “good” difference is the exotic, the interesting, the hip, the cool. Those that do difference in this good way add a certain spice to life. This two-page spread beautifully illustrates the way in which whiteness, since it is neutral (that is, nothing) is sometimes characterized as boring, bland, vanilla, whitebread, while being of color is, quite literally, more exciting.
Notice the way the ad goes from black-and-white to color, from a white model to a model of color (but not too dark-skinned), from straight to curly (but not too curly) hair, from a rather plain dress to one that looks vaguely ethnic, and from awkward standing to dancing (of course).
