Lusty Lady Theatre

We welcome this guest post from Jayne Swift, who is currently a graduate student in Cultural Studies at the University of Washington, Bothell and an employee of the Seattle Lusty Lady Theatre.

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In the 1970s, U.S. manufacturing jobs were decimated, with thousands of workers losing what had once been well paid and valued jobs. It was a deindustrialization crisis that would come to be remembered as a national loss.  Many saw it as a sign that Americans were losing their birthright to work that is fairly compensated and unionized; work that produces a sense of pride, identity, and community. 

If you have spent any time within the Seattle Lusty Lady Theatre lately, you would hear similar, albeit scaled down, testimonials from Lusty Lady workers. But unlike the massive public outcry around automotive plant closings, few outside the workers of the Lusty Lady seem to care about the historical and economic impact of Lusty Lady labor.

To be sure, as Carly Chillmon mentioned in her recent post on Sexuality & Society, many DO care about the loss of the Lusty marquee. The marquee should be missed as a beacon of Seattle’s bawdy past. Yet, the public focus on the marquee also masks the reality of actual people labouring and loving inside. For almost three decades, the Lusty Lady was more than a job to countless employees—it was our GM plant, our place.

Book cover for "The Lusty Lady," by photojournalist and Lusty Lady worker, Erika Langley (1997).

 

I have known I wanted a place in the Lusty Lady world for a very long time. When I was 17 and first saw the Lusty Lady while on vacation in Seattle, I was enthralled by the robed women standing outside, smoking, talking to each other, seemingly unmoved by the (potentially hostile) stares of passers-by.  I wanted to know more about this place and these women.

Shortly thereafter I realized I had already knew something about this place and these women. I grew up in a feminist-intellectual home and was an avid consumer of texts that explored questions of feminism, gender, and sexuality. In particular, I sought to understand the feminist sex wars and the fierce battles over pornography and prostitution they engendered.

Like many of my “third wave feminist” ilk, I discovered a burgeoning field of literature that articulated what might be called a “sex-positive” vision of sex work; anthologies that featured the voices of sex workers discussing their work on their terms. The Lusty Lady was a recurring feature in many of these texts—used as a site for sex workers to think through the value of their work, articulate experiences of sex work not often validated in the larger world, and sometimes organize to serve their own best interests as workers and people. Indeed, a cursory look at U.S. sex worker literature[i] reveals the Lusty’s significance to the growth of the contemporary sex worker rights movement. The battles to unionize the San Francisco branch of the Lusty (dramatized in the 2000 film Live Nude Girls Unite!). the memoirs published by Lusty workers, and the uniquely female management made the Lusty Lady a rich site for theorizing commercial sex cultures and producing a sex worker feminism.

Image from the documentary film, "Live Nude Girls, Unite!" (Dir. Juilia Query, 2000).

 

Throughout my undergraduate years I studied the Lusty from afar as something akin to a feminist destination, something I might do with my education and training in Gender/Sexuality Studies. After finishing my M.A. in Women’s Studies at the University of Iowa I moved to Seattle and got up the courage to pursue what, quite simply, had become my dream of working at the Lusty Lady.

For the last several years that dream has structured and animated my life. Like all jobs the Lusty involves its share of drudgery, and more than many jobs a host of emotional and physical challenges. Yet, unlike a lot of other jobs I’ve held (in and out of the sex industry) the Lusty has consistently demanded that I grow on an embodied ethical and intellectual level. The Lusty is the space in which I was able to claim the term sex worker and feel prepared to defend my worth. Every day at the Lusty presented an opportunity to reflect upon some of my central intellectual preoccupations, including: the performativity of gender, theories of objectification, feminist agency and resistance, the production of desire and power, queer theory, the intersections of labor, feminist, and local history and struggle.

It might seem odd to some, but the Lusty made me a better thinker and scholar. Perhaps just as important, the Lusty also forced me to examine and change myself on a more grounded, personal level.

At the Lusty, I learned that there were all kinds of beautiful bodies and personas. I learned that being desired and being able to desire are not contingent upon achieving a pernicious beauty standard. The Lusty taught me—in a way that no therapy or degree could—that my body was mine and I had better find a way to feel good and strong in it in order to survive. In doing so, the Lusty also taught me to look customers, men, in the eye and find a way to show up to their desires and needs when they asked for them respectfully—and stand up to them when I was disrespected. The Lusty reaffirmed my commitment to honoring other people’s erotic selves and gave me a tangible venue in which to perform that commitment. The Lusty taught me that one’s work could be good for others as well as me, that I had a right to be treated fairly and respected, and that I need to pursue the respect I want. Perhaps most importantly, the Lusty challenged me to reconceive of and enact the thing that feminists once called “sisterhood.” 

My Lusty sisterhood grew not out of consciousness raising groups but out of my grounded working conditions: the Lusty required employees to find ways to work alongside each other, often across multiple lines of social difference. The physical and social structure of the business, instead of breeding the competition found in many other legal sex businesses, inculcated workers with a sense of collectivity and common purpose. As my co-worker Wildflower puts it,

“much like a contrived women’s support group…we share the most tender and raunchy parts of ourselves. Something about being naked, playing a role and entertaining the gents keeps things light enough to share some heavy challenges.”

Indeed, the workers of the Lusty often express a bond with each other simply due to our shared love for this place and what is has given us. My experience of the world tells me that it is rare for people to describe their workplaces in terms that another co-worker, Lux, does as the place where she “grew up”:

“It was a safe place for me to be unconditionally loved, a place where it was alright for me to be me, a place no matter what I did I would be accepted.”

Gypsy, another co-worker, reiterates this theme of kinship. For her the Lusty was the site of a unique and “incomparable connection with female co workers/”family.”

I probably could have espoused it, but until I actually became a Lusty Lady I don’t think I really understood what people—feminists often—meant when they talked about the need for sisters, allies, family. 

Home, family, erotic temple, feminist teaching ground, support system, or as Lux put it, “place of belonging”—these are the organizing narratives and metaphors we (the workers) often use to describe and explain our experience of the Lusty Lady.  No one is arguing that it was a perfect place; a utopia. However, many of us, myself included, are currently charged with trying to make sense of this time, place and labor we have shared with each other. We want the world to understand the Lusty’s powerful and at times beautiful resonance in our lives and our grief about its ending. The loss of this place—a local institution which employed countless people over three decades, inspired its workers, and at times brought women together in a world that often profits by driving us apart—matters, whether or not you’ve ever dared to set foot inside it.

I can only hope that when we close our doors in June we are greeted by other mourners, all those who care about sex workers, standing respectfully on the other side of the marquee.

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Jayne Swift was lucky enough to take her first baby steps in six inch heels at the Lusty Lady theatre and is currently completing an M.A. in Cultural Studies at the University of Washington-Bothell.


Referenced and recommended works:

[i] See:Brooks, Siobhan “Dancing Towards Freedom” Whores and Other Feminists, Ed. Jill Nagle  Routledge: 1997.

Dudash, Tawnya. “Peepshow Feminism,” Whores and Other Feminists, Ed. Jill Nagle  Routledge: 1997.

Eaves, Elisabeth. 2002Bare: On Women, Dancing, Sex, and Power. Knopf.

Funari, Vicky “Naked, Naughty, Nasty: Peep Show Reflections” Whores and Other Feminists, Ed. Jill Nagle  Routledge: 1997.

Langley, Erika. 1997. The Lusty Lady. Scalo Zurich-Berlin-New York.

Queen, Carol. 1997. Real Live Nude Girl: Chronicles of a Sex-Positive Culture. Cleis.

We welcome this guest post from Carly Chillmon, a Ph.D. candidate in sociology at University of California, Santa Barbara.

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When I began constructing my dissertation project in the fall of 2008, I was met with one recurring response, “You should check out the Lusty Lady.” I was developing a study to examine how legal sex businesses are regulated and operate within the urban setting of Seattle.  In my research the majority of people I have spoken with identify the Lusty Lady (a woman-managed peep show) as a true Seattle gem… a last-stand to Seattle’s not-so-metronatural past.  Sadly, this beacon of sexual expression announced on April 11, 2010, that it would be closing for business in June.

While in many instances adult entertainment is met with contention with those who don the cloak of moral superiority, the Lusty Lady did not meet such policing. In fact, Assistant Chief Jim Pugel of the Seattle Police Department told me that,

“…I can’t recall the last time we had a complaint of a robbery, of a drug deal, or any other activity that is usually associated or part and parcel with prostitution or people engaged in vice.” — Seattle Chief of Police, Jim Pugel

In other words, the Lusty Lady maintained its status of a legal business without ties to criminality and vice. The Lusty Lady’s humorous billboards also helped bridge the social distance and discomfort that often exists between the sex industry and the broader public. In my same interview with the Seattle Chief of Police Pugel, the Chief said that “.. their billboards are just the best billboards you’ve ever seen.”

At a time when freedom of speech is often in need of defense, the Lusty Lady openly expresses sexuality in an engaging and often topical tongue-in-cheek fashion. Passersby on 1st Avenue are met with such greetings as “We Takeoff More Than Boeing,” “Business Doing Pleasure,” “We Give Raises,” and one of my timely favorites, “Check Our Stimulus Package.” The pink and black marquee offers a sense of humor and a savvy way to make people think, even for just a moment, about sexual desire.

When I spoke with local politicians about the regulation of legal sex businesses, the Lusty Lady was consistently noted as something special. Seattle City Council Member Tim Burgess stated,

“The Lusty Lady is interesting because it is kind of iconic in a way and I think that’s because of their billboard…”

Burgess went on to note that:

“…That might not be my choice of a business to patronize or to run clearly but I don’t think it’s the government’s role to get engaged there. As long as they’re not breaking the law and as long as they’re keeping a clean facility and getting along with their neighbors and they’re policing themselves, then I have no reason to question them or get involved with them.”

Council Member Burgess demonstrates an understanding of the legality of the business and a marked absence of complaint as a means to justify the existence of an establishment that he may personally not patron but politically accommodates.

Former City Council Member Peter Steinbrueck reflected on the relationship of the Lusty Lady to its across the street neighbor, the Seattle Art Museum. In his interview with me he said,

“In a quirky way, the Lusty Lady was accepted as sort of living art right next to the art museum. They have a small billboard, a marquee over the entrance, and they put artful little messages up there that can be seen from the galleries of the Seattle Art Museum so there is a funny kind of relationship there that is, I think, mutually acceptable…It seen as part of the cultural life of the city basically…They (the Lusty Lady) were there before the art museum and they are part of the neighborhood.”

Through its play on words, the Lusty Lady was able to enhance its status and move away from the usual connection to deviance and stigma that is associated with adult entertainment. The Lusty Lady was able to move towards a place of cultural significance and artful appreciation.

However, such cultural standing is not resistant to the impact of the current economic recession. Management of the Lusty Lady reported through many local news outlets that they are a prime example of how the adult entertainment industry is not recession-proof (see articles by Kiley, Lacitis, and Cohen below). During these economic hard-times when many local small downtown businesses are closing, the Lusty Lady is just one of many casualties. Coupled with the rise of access to free pornography on the Internet, we can better understand why the Lusty Lady’s income dramatically dropped from the late 1990s to today.

It is also important to understand that this particular neighborhood has been undergoing dramatic change since the 1970s. The Pike Place Market preservation and development project, an influx of investment into real estate, particularly high-rise developments and office space, and a general evacuation of Seattle’s Flesh Avenue greatly altered this city’s landscape.

City Council Member Jean Godden, a former Seattle Times columnist, referred to the changing landscape of downtown Seattle, specifically of the changes that occurred along 1st Avenue. She stated,

“It (the Lusty Lady) is sort of the last bastion. There really isn’t much anymore… It’s very different than it used to be ,and 1st Avenue, in particular was the one that certainly has gentrified so to speak, if that is what one wants to consider it over the years.”

Peter Steinbrueck further sheds light on the the ways that downtown Seattle has changed: “There were sex shops…up and down 1st Avenue, there were multiple pawn shops, second-hand businesses, used clothing, and, I think, right next to the main entrance to the Market was a porn theater of some sort…That was the kind of neighborhood that it was. I guess it would be described as a little seedy.”

In contrast to its “seedy” past, Seattle now boasts a premiere art museum, a Four Seasons Hotel and Residences, and a revitalized Pike Place Market. And, until June, the Lusty Lady still stands as a reminder to Seattle’s history and as a contributor to its cultural development.

While many are quick to praise the creativity of its marquee, the lack of recognition of the work that goes on within the Lusty Lady needs mentioning. As part of the material culture of Seattle, the Lusty Lady also holds symbolic meaning for many people. The lapse of comprehension that “real” work went on beyond that marquee is possibly another reason for the Lusty Lady’s demise besides the economic downturn and Internet access to porn.

Further research must be pursued to understand the nuances of sex work in the legal business world. Without scholarly investigation into how sexual spaces are regulated, zoned, and operated, we fall victim to using the lens of sex work as deviant rather than sex work as legitimate labor and business organizations. It is not only important to understand the sex industry at moments of moral panics, but is vital to recognize how these businesses operate under a set of specific socio-political and economic conditions.

The Lusty Lady is a Seattle landmark; all of us, even those who are neither patrons nor workers at the Lusty Lady, will experience a cultural loss when it is “clothed” for business.

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Carly Chillmon is currently an adjunct professor of sociology in the department of Anthropology, Sociology, and Social Work at Seattle University. The working title for her dissertation is “The Regulation of Sex Businesses: Place, Policy, and Politics.”

Recommended links:

Image from KUOW weekdayRecently I was invited to be a guest on Seattle’s NPR station, KUOW (94.9 FM). The topic: “The Future of Adult Entertainment in Seattle.” If you don’t want to spend the next hour listening to the entire program (I come in about 20 mins into the show) here’s a recap with some extra points that I didn’t have time for on the air.

Strip clubs are a point of contention in many communities in the US. Despite its liberal reputation, Seattle is no different. When the Seattle City council recently voted to lift a moratorium on construction of new adult businesses, familiar concerns began to be aired.

Across the US, arguments against strip clubs (and adult entertainment in general) tend to come in two or three forms:

  1. Strip clubs are bad for neighborhoods (i.e. causing increases in crime & declines in property values).
  2. Strip clubs are bad for families and children (creating inappropriate role models for children).
  3. Occasionally in these community debates, some also argue that strip clubs are bad for women  (For space purposes, I will take up #3 in later blog posts).

There are a number of rebuttals to these arguments. First, regarding the argument that strip clubs cause increases in crime and declines in property values:

  • Although many people believe that crime rates are higher around strip clubs and other adult businesses, studies have repeatedly found that this is not true.
  • More complex is the concern about declining real estate values. Many people believe that strip clubs actually “cause” declines in surrounding property value. While at times there is a correlation between the two, it is important to examine how developers and policy makers shape this connection. Real estate developers can be and are major players in adult entertainment regulation; in Seattle, real estate interests were crucial in the redevelopment of First Avenue (AKA “flesh avenue”).
  • Why are real estate developers so invested in matters related to commodified sexuality? Although real estate developers may not personally oppose adult entertainment, they are often faced with economic and emotional hurdles:  1) Zoning laws that prohibit adult businesses within a certain zone of single family homes, schools, churches (thus, if a developer wants to construct single family homes in an area, he or she has a strong economic incentive to oppose the existence of strip clubs in that area), and 2) The assumption that adult entertainment businesses are inherently sleazy, dangerous, scary places (which can become a self-fulfilling prophecy). By marginalizing adult businesses to lonely highway roads and industrial areas, this fulfills the expectation that adult businesses should be hidden. It also means that sexual businesses owners are not expected to contribute as community partners in civic matters.
  • There are examples in Seattle that defy the expectation that sex in the pubic sphere is inherently scary, dangerous, and mutually exclusive to a healthy community. Two well known counter-examples are the Lusty Lady (a peep show across the street from the Seattle Art Museum) and Babeland (a sex toy store). For many years, both have playfully, peacefully, and productively coexisted with other businesses, community groups, and high end condos.
  • In sum, the association between declining real estate values and strip clubs is neither obvious nor inherent, and certainly not causal. In some cases there may even be a positive relationship.

The second main argument against strip clubs – that these establishments are bad for families and children –assumes that adult business employees are hostile and harmful to minors (either specifically, or in general, just by their presence). One proposition I posed for the radio audience, and will pose for readers here as well, is the advantage of using the topic of strip clubs as a way to open up, rather than close down, conversation between parents and kids.

Sexual literacy and media literacy are both increasingly important in our media saturated world. Scholars in these fields consistently stress the need not to censor material simply due to sexual material, but rather to have thoughtful discussions.  Whether these discussions are on the radio, online, in the classroom, or at the dinner table, thoughtful policy comes from curiosity about the connections between personal morals and cultural, political, and economic realities.