Dana Mastro, Anita Atwell Seate, Erin Blecha, and Monica Gallegos, “The Wide World of Sports Reporting: The Influence of Gender and Race-Based Expectations on Evaluations of Sports Reporters,” Journalism & Mass Communication Quarterly, September 2012

Trusting Sports Reporters

Sports are making plenty of headlines this year, so we were caught by this experiment that assesses how newspaper readers evaluate the validity of reporting based on the race and gender of the reporter. Turns out readers are more likely to trust while males in nearly all sports categories, except for gymnastics (a traditionally female sport). Football provided one surprise: the authors expected this sport, with its predominantly African American players, to correlate with favorable ratings for black reporters, but again, white males were the most trusted scribes.

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