thought leadership

Victoria Baritz (pictured here), a non-profit professional and political activist in New York whose work has focused on educational access and women’s empowerment, emailed me recently with questions about my career path, and the feminist nonprofits I’ve worked with along the way. I thought I’d post my responses to her questions as this month’s column, in the hope that sharing my story might be helpful to others following “alt-ac” (as in alt academic) and or/feminist paths. And speaking of following, you can follow Victoria on Twitter @victoriabaritz. She’ll be one to watch.

VB: What skills have been most helpful in building your career?

DS: My journey has been a bit atypical. Unlike many writers I know, I’m extremely social. An extrovert. Networking is something I’ve always done, without necessarily calling it that. I find people and their stories fascinating. I think that curiosity has served me.

Also, I have a hunger to learn new tricks. Eight years in graduate school left me with the ability to get smart fast on topics that seem foreign or overwhelming. That quality deepened over time. When I left academe, I got excited about embracing new technologies. These days, I’m all about embracing new modes for disseminating ideas—TEDx, Pinterest, Cowbird, Tumblr, more.

VB: Could you tell me a little bit about how you developed your career?  

DS: Before getting into the nitty gritty, here’s what I’m up to these days. After 20 years translating specialized knowledge for popular consumption, I’m now working one-on-one as a thought leadership coach and consultant while working toward my next book. I recently lead a webinar hosted by She Writes, called Thought Leadership for Writers, which shows my approach to it all. (A sampler is below.)

I’m sharing what I know as an author and platform creator by teaming up with emerging and established thought leaders wishing to differentiate or amplify their written voice, migrate “think-filled” activities to the web, and connect passionately through words—on the page, on the TEDx stage, and online. (New logo, below!)

I’ve been a consultant for over 15 years, but my primary focus on coaching individuals is more recent. On other fronts, I’m currently a Visiting Scholar in Gender and Sexuality Studies at Northwestern University and Director of the OpEd Project’s Public Voices Fellowship Program for faculty at DePaul University, now in its second year. I’ve been an author and professional speaker from 2007 on, when my first two books appeared. I’m one of those people my friend Marci Alboher describes as having a “slash career,” meaning one that integrates multiple passions, like author/speaker/consultant. I’m a multi-tasker, for sure, but one of the most important lessons I’ve learned over time is that multi-purposing is far more effective (not to mention sanity-inducing) than multi-tasking.

My current vocation is all about multi-purposing, in other words, repurposing knowledge, content, and skills. I’m helping others forge the bridge to a public voice, even as I continue to learn new skills to further my own. I’m multi-purposing life’s content in that my next book is about my boy/girl twins, or rather, it’s a graphic memoir about the gendering of childhood in the earliest years. I sense multi-purposing might be a helpful quality to develop early on, if you plan on living with slashes. Make sure your various roles feed each other. Otherwise, you burn out. There are only so many hours in a day.

So that’s where I’ve ended up. How’d I get where I am now? It’s a longer story, and not a linear one, so I’ll share the bulleted version. It sounds something like this:

• After college, still hungered for knowledge. Needed to immerse in world of professional work first. Interned and then worked at the Center for the Education of Women in Ann Arbor, where attended college. Was generously mentored (thank you, Carol Hollenshead), and landed a life-changing job at the National Council for Research on Women, an umbrella organization of women’s research and policy centers based in New York City.

• Hired by Council short-term to draft a report on sexual harassment, on the eve of Anita Hill’s charges against then-Supreme Court nominee Clarence Thomas. Ended up staying two years.  Generously mentored once again (thank you, Mary Ellen Capek, Debra Schultz, and the late Mariam Chamberlain, otherwise known as fairy godmother to Women’s Studies). Side note: While interviewing at Council, was simultaneously looking for editorial job at women’s magazine. Ms. seemed like Mecca, but was also interviewing at glossies, where would have ended up penning sex tips instead of synthesizing research on sexual harassment. Life funny that way.

• Inspired by Council colleagues, thought might like to be nonprofit leader one day. Higher ups at Council and member organizations had PhD’s. Decision to pursue doctorate confirmed.

• In graduate school, remained passionate about writing for broader audience than academic. But struggled. A lot. Sought out opportunities to gain skills, in addition to teaching, that might transfer to realms outside academe. Apprenticed with and generously mentored by editor of American Literary History. Interned at university press. Gained professional editorial skills. Generously mentored by feminist academics (thank you Susan Stanford Friedman, Susan Bernstein, the late Nellie McKay), who ultimately supported me in pursuing an alt academic path.

• New York City beckoned. Again. Took leave of absence, moved, worked as Content Strategist (dot com language circa late 1990s for someone with editorial skills) for various tech start-ups in Silicon Alley. Joined Webgrrls. Learned basic html (pre-Wordpress). Pseudonymously  launched “Dottie and Jane’s Adventures Beyond the Ivory Tower” with friend.

• Finished dissertation. Became Visiting Fellow at Barnard Center for Research on Women, where helped launch webjournal, The Scholar & Feminist Online. Became Visiting Scholar at Center for Education of Women. Reinvented as feminist journalist. Rewrote dissertation into more commercial book, after apprenticing self to friend, Katie Orenstein, who helped whip prose into shape. Joined WAM! (Women, Action, Media), then just starting. Invited to be part of first class of Women’s Media Center Progressive Women’s Voices training program. Sharpened media skills.

• Returned to Council, working closely with member centers (think tanks, policy centers, advocacy orgs) and on communications and reports that drew on network at large. Generously mentored by Linda Basch.

• Left Council the year first book pubbed. Launched Girl w/Pen blog. Began career as author/speaker/consultant, working with thinkers in nonprofit and business sectors and helping think tanks, advocacy and policy organizations deepen public impact through written word. Developed first workshop, “Making It Pop: Translating Your Ideas for Trade.”

• Tech and entrepreneurship beckoned. Again. Joined visionary Kamy Wicoff to create a social network for women writers, She Writes (now 23,000+ members strong).

• Katie Orenstein beckoned. Joined The OpEd Project, helped bring programs to the Midwest.

• Left New York City for Chicago in 2012, when toddler twins hit preschool.

Again, my journey hasn’t been linear. I’ve ricocheted between New York City and the Midwest, multiple times. I’ve reinvented, then reinvented again. I’ve tried to live by that Eleanor Roosevelt quote that’s on the back of my current business card: “You must do the thing you think you cannot do.”

The other quote I live by: E.B. White wrote in Here Is New York that a requirement for success in that city is the willingness to be lucky. I like this statement because it combines serendipity and will. You have to believe in yourself to the extent that you feel entitled to make your own luck. I credit my parents for that.

There’s a fair degree of luck, I think, in finding good mentors. But a willingness to be mentored is a quality I encourage for those just starting out. And mentoring works best when it’s a two-way street. Many of those I’ve mentored have since ended up mentoring me back. (Thank you, Courtney Martin.)

VB: What organizations that work with women’s causes in New York do you admire?  

DS: So many. I adore the Women’s Media Center. Their Progressive Women’s Voices training is top notch. The National Council for Research on Women will always be close to my heart, and I’ve long held an affinity for The Feminist Press. Catalyst is outstanding; their research grounds so much of contemporary debate about glass ceilings in business, and work/life. Girls, Inc and Girls Write Now are two of my favorite organizations servicing girls. And The OpEd Project, of course, is a social venture of which I’m honored to be a part.

Here in Chicago I’ve become an admirer of Women Employed, Chicago Foundation for Women, the Jewish Women’s Foundation of Metropolitan Chicago. And I’m still learning about new organizations out here all the time.

VB: What are some of the challenges involved in working at a feminist organization?

DS: So many feminist nonprofits are financially challenged; they’re doing the best they can with scarce resources. It constantly amazes me how much even the most challenged organizations can push out. But when an organization is fighting to stay alive, the atmosphere can be that of a pressure cooker. Also, there’s often the expectation, going in, of a nonhierarchical structure, which, for practical purposes, is frequently not the case. Generational tensions arise, as they do anywhere, but at feminist organizations these tensions can be intense, in part because of the outsized expectations we have going in.

I generally advise people interested in feminist organizational work to enter it with eyes open, just as they would any other line of work. I think it’s important to talk to people currently working at the places you’re interested in, to learn about the culture and the financial health of the organization overall, because these factors set the tone.

VB: Are there any professional or volunteer organizations that you would recommend joining?

DS: I’ve benefited hugely from networking organizations where a main focus is women helping women. Some of those I belonged to in the past no longer exist, but newer ones on my radar right now include Step Up Women’s Network (with branches in New York, Chicago, and LA). Also, it’s important to join professional organizations in your field – WAM! and Journalism and Women Symposium (JAWS), if you’re a woman journo; Women in Communications, if that’s your deal; Webgrrls if you’re a woman interested in learning more tech; and so forth. Personally, I’m finding the Women’s Business Development Center to be an enormous help, at this stage in my path.

VB: What publications do you read to stay informed?

DS: It changes. These days, aspirationally at least, the list includes The New York Times, Talking Points Memo, Bitch, feministing, Racialicious, RH Reality Check, The Hairpin, Jezebel, The Juggle (WSJ blog), ForbesWoman, Women’s eNews, Women and Hollywood, Truthout, DoubleX, Salon, Buzzfeed, Upworthy, Brain Child.

And the Council on Contemporary Families briefing that goes out to members is something I can’t live without. (To those interested, you can join CCF, here.)

VB: What are some of the developments that you see in women’s activism? 

DS: There’s way too much going on to do justice to here, so I’m going to answer this one in list form, a-z, with links. The organizations and initiatives below represent some of the developments I’m most excited about, with the caveat that this list is partial, and that I’m, of course, partial to causes in which I’m currently engaged.

Adios, Barbie

Brave Girls Alliance

Change the Ratio

Day of the Girl

Endangered Bodies

Founding Moms

Goldie Blocks

Hardy Girls, Healthy Women

Ladies Who Launch

Ladydrawers

Makers

Moms Rising

She Writes Press

SPARK

Take the Lead Women

TEDWomen

The OpEd Project

Women Moving Millions

Follow Deborah on Twitter @deborahgirlwpen

Attention all those of you writing a book…

In this age of the social author, those writing for broader audiences need to see themselves as disseminators of spreadable messages and sticky ideas. But how do we best position ourselves as substantive public spokespeople? What do editors really mean when they say “platform,” and how can serious writers, often more focused on content than sell, tell (and sell) the story of our expertise? How does one craft an authentic public identity by connecting connect story, self, and idea?

These are some of the questions we’ll be tackling in a 3-week webinar series I’m leading at She Writes, Thought Leadership for Writers! on Oct 1, 8, 15 @4pmPT/7pmET. Special guests Susan Cain (bestselling author of Quiet) and Christina Baker Kline (bestselling author of myriad works of nonfiction and fiction) will join me, and She Writes Press publisher Brooke Warner will be hosting. Here’s a taste, from the free sample I offered last week. The full-fledged description is below. I hope some GWP and TSP readers will join me. And thanks, too, for passing it along.

3-WEEK WEBINAR – THOUGHT LEADERSHIP FOR WRITERS!

Storytelling is the writer’s superpower. But often, we feel far less adept when it comes to broadcasting the public story of our self and our idea.  Whether we call it presence, platform, or public thought leadership, the need is the same: behind every successful author is a compelling idea to share—and the compulsion to be heard.

Join us for this 3-week online seminar with Deborah Siegel, one of the co-founders of She Writes. Siegel is an author, blogger, journalist, TEDx speaker, and coach who has tested the waters of platform-building firsthand. She  will change the way you think about platform by showing how thought leadership can organically unfold.

Join Deborah and two guest speakers (more details below) to harness your ideas and strategize an action plan that works. REGISTER HERE.

DURING THIS WEBINAR SERIES YOU WILL LEARN:

•    Ten things genuine (as in sincere!) thought leaders do
•    The power of authenticity, generosity, and “test balloons” when building your path to presence
•    How to decide which social media platforms work best for you
•    How to work on multiple planks simultaneously, without losing sleep
•    What your first, or next, step toward your Public Thought Leadership Action Plan might be
•    Why platform is a marathon, not a sprint
•    How to break through your sense of social media overwhelm
•    Best practices from leading fiction and nonfiction writers who publicly and successfully interweave self, book, and idea

CLASS 1 (Oct 1). Behind Every Successful Platform Is an Idea Worth Spreading

Special Guest: Susan Cain, bestselling author of Quiet and renowned TED speaker
• “Thought leadership,” a term historically applied to innovators in business and now cavalierly applied to anyone with a Twitter account, has become an essential element of authorial platform building. But what does “thought leadership” mean, and what does it have to do with writing, and selling, a book?  How can writers create authentic platforms that distill and spread the essence of their best self and their best ideas? We’ll start the session by learning from a master: Susan Cain.

Optional assignment: Why Me (a 1-pager describing your platform)

CLASS 2 (Oct 8). What’s My Platform? A Builder’s Guide, Board-by-Board

• The dictionary defines “platform” as follows: 1. Stage for performers or speakers 2. Flat raised structure 3. Particular policy of party seeking election 4. Opportunity for doing something. In Class 2, we’ll break it down, board-by-board, and discuss strategies for beginning or continuing our build.

Optional assignment: Thought Leadership Action Plan

CLASS 3 (Oct 15). Do’s and Don’ts: Thought Leaders Made and Born

Special Guest: Christina Baker Kline, bestselling author of Orphan Train and myriad other books
• In Class 3, we’ll take a tour through some of the most exciting current examples of author platforms and why they work. We’ll look at those who use a book to build their brand/business, and those who use a brand/business to build their book. We’ll end with targeted tips from another master, one who traverses fiction and nonfiction: Christina Baker Kline.

REGISTER HERE.

(Or, What All Good Thought Leaders Can Learn from Academics, and What Academics Can Learn from Business, Too)

When LinkedIn launched its thought leaders feature in October 2012 (Follow Richard Branson! Follow Barack Obama!), they were flooded with aspiring contenders who self-nominated, then closed off applications once they reached 150. No matter that the list seemed to skew (ahem) male. Some LinkedIn members created forums to figure out the formula to get in, to no avail.

But if you want to know who has really cracked the code (or, a piece of it, anyway), look to academics.  Academics are the original, not to mention some of the most original, thought leaders. They lead with their thought—always have, and hopefully, always will. The time is ripe to learn from the masters. Because as the term “thought leadership” becomes more and more widely applied, some important principles continue to get lost.

How did such a lofty term become DIY, and what does “thought leadership” actually mean, academic colleagues ask me these days, in a business sense? Coined in 1994, according to an oft-cited Wikipedia entry, by strategy+business editor-in-chief Joel Kurtzman, the term “thought leader” initially referred to interview subjects covered in his magazine. Used here and there over the next decade, “thought leader” fast became one of the cool-kid buzzwords of the 2010s, so much so that we are now seeing a backlash against the term.

In the iconoclastic spirit of Colbert, “I can thought leadership, and so can you.”

Definitions abound. Last year, Social Strand Media’s Tracy Sestili published a list of 21 of them.  In May 2013, Mashable’s James O’Brien offered a longer “true history” of thought leadership tracing the term’s origins back to McKinsey Quarterly circa 1964 and noting that while social media has since brought about an incredible democratization, it has also wrought a dilution. Self-nomination in the Twitter-sphere and on the conference circuit does not a thought leader make.

But what does?

Two core traits, I believe, define thought leadership, at heart. And academics know these traits well.  They are:

1. Long-term commitment

To all those seeking a quick fix, remember that thought leadership is cumulative. “Rather like achieving academic tenure,” says Rebecca Lieb in Mashable, “[t]hought leadership requires a continuum of wisdom, accomplishment, and a body of published work that stands the test of a degree of time.”

There’s no fast track. It takes work. And so, thought leadership can hardly be monetized right away.

2. Authenticity

Thought leaders are not manufactured. Instead, they lead from within.

Lewis Howes, who literally wrote the book on LinkedIn writes over at Clarity blog: “Thought leaders are indispensable because they’re custom made.  Their unique experiences and choices have shaped who they are and how they perceive their environment, which makes them one of a kind.”

Big agree. And more on that in a future post.

But back to my point. Aspiring platform creators, idea entrepreneurs, social entreprises, and businesses can, in cultivating authenticity and commitment, take a page from a professor’s book. In all fairness, can’t an academic (and other expert individuals seeking a public voice) learn from industry-driven thought leadership gurus, in turn?

Yes.

From Sestili’s compiled list of 21 definitions, all of which come from the business realm, here are five that I believe academics seeking a platform beyond academe would do well to absorb*:

1. Shel Israel: A thought leader is someone who looks at the future and sets a course for it that others will follow. Thought leaders look at existing best practices then come up with better practices. They foment change, often causing great disruption.
2. Jeanine Moss: Thought Leadership is the ability to aggregate followers around ideas to educate, influence and inspire.
3. Tom Paul, COO Pop-Art: To be a company that exemplifies thought leadership, you need to have an idea engine, a concept forge, AS WELL AS [sic] an outward-leaning communication stance combined with a desire to raise the playing field – a capability to not only learn new things, to not only discover them for the first time, but to educate others – selflessly.
4. TechCrunch: (on being a thought leader) someone who notices things so big and so obvious that everyone else manages to overlook them.
5. Scott Ginsberg: A trusted source who moves people with innovative ideas.

In other words, for scholars to be thought leaders in the more popular sense of the term, they need to develop a wider platform, accrue followers beyond their students, embrace forms of communication that may be new to them, and—my personal favorite—move people, publicly, with their ideas.

How do you define “thought leadership”? Do you bristle at or embrace the term? Drop me a line in comments, or tweet me @deborahgirlwpen. I’d love to hear.

*For one of the more thoughtful takes, in the business realm, on creating thoughtful thought leadership, see this piece by Daniel W. Rasmus at Fast Company.

Image source: Yagoshi

In my latest incarnation as a thought leadership coach, I’m often on the hunt for excellent examples of “thinking in public”—TED talks, reports, articles, blog posts, even tweets—to share with clients.  So, I figured, why not share them, when I find them, with GWP readers, too?

I’m experimenting with a new column format here (and please, please, tell me what you think!).  I envision highlighting from time to time a piece of public thought leadership that I come upon in my travels, one that translates academic or industry-specific knowledge for a broad audience in a stand-out way.  I’ll let you know why I love it, what’s surprising about it, and what’s fresh.

To start us off, I bring you Judith Warner’s first report as a Senior Fellow at the Center for American Progress.  I’ve long been enamored of Judith’s deft ability to bring a structural lens to the public debate around “domestic disturbances,” as her popular New York Times column so famously phrased it.  In this new report, Warner melds journalism and policy paper to tackle domestic disturbances writ large.

Who:

Judith Warner is a Senior Fellow at American Progress. She is also a contributing writer for The New York Times Magazine and a columnist for Time.com. She is best known for her New York Times bestseller, Perfect Madness: Motherhood in the Age of Anxiety, and her former New York Times column, “Domestic Disturbances.” Her latest book, We’ve Got Issues: Children and Parents in the Age of Medication, received numerous awards, and she is currently a recipient of a Rosalynn Carter Fellowship for Mental Health Journalism. A former special correspondent for Newsweek in Paris, she hosted “The Judith Warner Show” on XM satellite radio from 2005 to 2007 and wrote the 1993 New York Times bestseller Hillary Clinton: The Inside Story, as well as several other books.

What:

Lessons Learned: Reflections on 4 Decades of Fighting for Families, a report for the Center for American Progress

Why I Like It:

The topic is a tough one – and well traveled.  Yet I like how Warner gets in there, challenges perceived wisdom, and works to change the frame:

“It’s long been accepted wisdom that Americans view family matters as purely private concerns and that public policy solutions for families—other than the very poorest—have no place in our culture. Yet polls consistently show that support for family-friendly policies is, in fact, overwhelming.”

Based on interviews with more than three dozen veterans of the fight for family-friendly policy in America representing a variety of perspectives, generations, and stake- holder groups, she quotes all my favorite experts.

She pays close attention to language and narrative:

“Personal responsibility” plus “opportunity” was a winning message combination.  Stressing “equality” or the ending of disparities was a nonstarter for conservatives, but talk of “fairness,” “opportunities,” “choices,” and “tools” were acceptable.

And she links the issue she’s writing about to others:

“The power of the personal played a strong role in building support for the Family and Medical Leave Act, and in recent years such narratives have been essential to shifting public and political opinion on marriage equality.”

But what I like most of all is the sense of possibility Warner invokes.

Much has been written about why progress has been slow in this arena, and so paltry.  What feels different here is the emphasis on the seismic internal shift that must take place in order for the outward change to occur.  We need to “replace the belief that ‘this is just how it is’ with the argument that ‘it doesn’t have to be this way.’”

The report takes a close look at public policies promoting caretaking—through paid family leave, paid sick days, and high-quality public pre-K—that already exist in some states and cities. Warner looks at why they are proving to be highly popular and successful, and how we might replicate what works.

Refreshingly, she leaves us with hope:

“Bleak though the legislative outlook now seems in our bitterly divided Congress, this is potentially a very fruitful time for thinking creatively and productively about creating a better future for our families.”

Since I’m already interested in the unfinished business of feminism, and how the issues travel and repeat across generations, Warner had me at “lessons learned.”  But the optimism in the report made me want to share it.  Warner brings a much-needed burst of energy to a topic that can easily deflate readers—especially those of us living this fight.