Today’s guest post from Christine Gallagher Kearney was originally published here. Christine Gallagher Kearney is a Public Voices Fellow with The OpEd Project, member of the YWCA Metropolitan Chicago Board of Ambassador Council, co-founder of ChiFems Action Network and past president of DePaul University’s Women’s Network. She has published in places like ForbesWoman, Women’s eNews and Girl w/Pen! (now a part of The Society Pages).
Sheryl Sandberg and her Lean In organization are still trending, and while I’m not excited about everything she and her organization are doing for women — see bell hooks’ critique — the new Lean In Collection with Getty Images, “a library of images devoted to the powerful depiction of women, girls and the people who support them,” is heartening, especially in the face of recent female disembodiment in the news media.
TIME didn’t start the disembodiment, but they did name it. In a rundown of recent visual advertisements depicting “headless women,” writer Laura Stampler describes and calls the occurrence of headless women a “trend,” reducing women’s bodies to objects for consumption.
To be sure, “headless women” in advertising is not new. Take for example a 1990s ad for BodySlimmers that depicts a woman standing provocatively in what looks like a black swimming suit. Her head is not visible in the image. Or think back to an advertisement by Axe for shower gel that depicts a woman’s body covered in mud, with “wash me” written with a finger across her stomach, her head is not visible in the image.
However, announcing a “headless woman” trend in 2014 is as absurd as it is dangerous. Picture all the female contestants on “The Bachelor” without heads. Imagine female models on catwalks without heads. Now picture your female coworker without a head, or prominent female leaders — Michelle Obama, Hillary Clinton or Janet Yellen — without heads.
“By cutting out the head you are immediately saying her personality and brains aren’t important in the slightest. We are just interested in her body. It doesn’t matter who she is,” said Lauren Rosewarne a professor at The University of Melbourne who writes, researches and comments on sexuality, gender, feminism, the media, pop culture, public policy and politics.
In effect, choosing to describe this disconcerting development as a “trend” belies the seriousness of the injustices being perpetrated and further demeans the individuals or groups who are being treated with contempt. Women are reduced to objects for consumption, to be used and thrown away. more...