heterosexism


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I had the pleasure of spending last weekend in the presence of Isla, a four-year-old who LOVES Toy Story Two and LOVES Jessie even more. When the scene highlighting Jessie’s back story came on, she jumped off the couch and ran towards the television with a look of rapture on her face. Once the song finished and the main narrative resumed, she chanted “More Jessie, more Jessie!!!”

Sadly, if her parents bring home Toy Story 3 for her to enjoy (released on DVD November 2nd), she will find there is not more Jessie. Rather, the male toys are still front and center. Meanwhile, the female toys have gone missing (Bo), fallen in love with Ken (Barbie) or gone soft for Latino Buzz (Jessie).

Though Toy Story 3 opens on a female-empowerment high, with Mrs. Potato-Head displaying mad train-robbing skills and Jessie skillfully steering Bullseye in the ensuing chase, from there, the bottom drops out of the film’s female quotient. Out of seven new toy characters, only one is female – the purple octopus. This is far worse than the one female to every three males ratio documented in children’s media by The Geena Davis Institute on Gender and Media.

When I first viewed the 3rd film, I was almost giddy as Mrs. Potato-Head and Jessie chased a train in the opening scene. Alas, after this first scene, the movie went back to its male focus, throwing in rather sexist and homophobic banter along the way. For example, Mr. Potato Head says at one point “No one touches my wife, except for me!” while another character suggests she needs her mouth taken off. As for Ken, he is depicted as a closeted gay fashionista with a fondness for writing in sparkly purple ink. Played for adult in-jokes, Ken huffily insists “I am not a girl toy, I am not!” when an uber-masculine robot toy suggests as much during a heated poker match. In the typical way homophobia is paired with misogyny, the jokes about Ken suggest how funny and scary it is for a man to be either feminine or queer. Admittedly, Barbie ultimately rejects Ken and is instrumental in Woody and Co’s escape, but her hyper-feminine presentation coupled with Ken’s not-yet-out-of-the-toy-cupboard homophobia make this yet another family movie that perpetuates damaging gender and sexuality norms.

Though the film ends with young Bonnie as the happy new owner of the toys, Woody would have to become Wanda and Buzz become Betty in order for the series to break Pixar’s male-only protagonist tradition. Finally a female-helmed film is on the horizon though – Brave – too bad the protagonist is a princess (how original!) and Pixar recently fired the female director (it’s first ever).

This is not to say that Pixar’s films are not funny and clever. And I would agree that in many regards Pixar films are an improvement on Disney. But need we settle for “better than Disney”? Can’t we ask they also make films with female protagonists, with racial and class diversity, without homophobic jokes, and, ahem, with FEMALE DIRECTORS?

Some 43 years after Mowgli’s love interest in The Jungle Book sings of her future daughter, “I’ll send her to fetch the water, I’ll be cooking in the home” her metaphorical daughters populate not only Disney films, but also those of Dream Works and Pixar. Alas, not only do these animated daughters still accord to gender norms for the most part, so too do their creators – most animators, screenwriters, directors, and producers are still men, completing Mowgli type adventures in the Hollywood jungle, adventures that still place boys front and center while keeping their female counterparts as figurative water fetchers.

Brenda Chapman, the female director who seemingly broke away from the sticky Cinderella floor to slipper through the glass ceiling into what is reportedly the Pixar boys club was sadly turned back into a non-directing pumpkin– no fairy tale ending for her as the director heroine of Brave, a film she wrote and has been developing for several years. Instead, Mark Andrews has reportedly taken over director duties. The title of his Pixar Short, One Man Band, is a fitting way to describe what seems to have become Pixar’s one-note ode to male helmed and focused films.

While changes in directors are common in the film world, Chapman’s firing caused quite the stir as she was Pixar’s first woman director – all eleven previous films were directed by (and featured) men. Pixar is not unique in this regard: As Sharon Waxman & Jeff Sneider write, “The animation industry is not known as a warm and fuzzy place for women.”

And, it was only this year that a woman finally won Best Director at the Academy Awards, despite the fact women have been involved in filmmaking since its beginnings in 1896.

Tracy L., a former film development executive with 12 years experience in the industry, responded to Chapman’s dismissal as follows:

“The bigger issue here is not the firing but why Pixar has never had a female director to begin with. The bigger story to my way of thinking is the utter lack of female input behind the scenes and the lack of female protagonists on screen.”

In films, this lack of women behind the scenes seems to translate to a certain type of woman character on screen–one who is less heroic, adventuresome, independent and important than the male robots, toys, cars and humans that surround her.

With Disney figuratively cutting Rapunzel’s powerful locks by making Tangled more boy-focused, and now Pixar taking away Chapman’s directorial wand, what’s next–a film about a female warrior who suddenly becomes a gooey-eyed animal lover? Oh, that’s already been done (Pocahontas). How about taking a you-go-girl patriarchy-defier and stealing her voice? Oh, that one is taken too (Little Mermaid).Wait, I know: a movie about a matriarchal society filled with female power-players that have to be saved by a tremulous boy. (Oops, that’s Bug’s Life).

So, I want to add my virtual voice and echo four-year-old Isla “I want more Jessie!” Come on, Pixar, get with the Bigelow effect already: encourage more women directors and more female friendly story-lines! Really, now, let some women lead your (or at least play in) your one-man band, would you?

For this month’s column, I had the pleasure of emailing with Chris Bobel, Ph.D. about her new book which deftly tackles a taboo topic.

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New Blood: Third Wave Feminism and the Politics of Menstruation

You explore new feminist activism that focuses on menstruation. Historically, how have feminists viewed menstruation, and why menstrual activism now?

The issue of menstruation has not been a top feminist priority, though, since at least the 1970s, a few bold feminists have recknoned with socio-cultural and political dimensions of the menstrual cycle. I argue that the menstrual taboo–which impacts us all, even feminists–often puts the issue off-limits. In mainstream culture, the only menstrual discourse that gets any play is making fun of women with PMS. I studied menstrual activists who want to widen and complicate the conversation. Menstrual activism is part of an enduring project of loosening the social control of women’s bodies, moving women’s bodies from object to subject status–something absolutely foundational to addressing a range of feminist issues, from human trafficking to eating disorders to sexual assault.

What do you think of Kotex’s new ad campaign “Break the Cycle,” which lampoons traditional menstrual product ads?

The new campaign could be a game change, but I’m doubtful. First, the campaign only works as long as the menstrual taboo persists; otherwise, their frank talk doesn’t stand out, does it? While I can join in the joke of the industry poking fun at itself–and I love the message of “no more shame”–in the end, it’s the same, just repackaged.

Second, I resent this campaign for exploiting shame to sell product for nearly a centuray and then exploiting THEIR overdue pronouncement–“enough with the euphemisms, and get over it”–to sell product.

Also, you’ve got to wonder if not only Kotex but their whole industry is now pulling out all the stops to try to hold onto its market share as menstrual suppression drugs–like Seasonique and Lybrel–are gaining interest.

So, what do you think of pharmaceutical industry arguments that support these menstrual suppressants?

Their quasi-feminist arguments co-opt feminism to push drugs. Big Pharma is marketing suppression as a ‘lifestyle choice’, but what most don’t realize is that “menstrual suppression” is actually cycle-stopping contraception that does not only reduce or eliminate menstrual bleeding but also suppresses the complex hormonal interplay of the menstrual cycle. We don’t yet have adequate data to really show if this is a safe long-term practice for otherwise healthy women. Check out this position statement.

Furthermore, ad campaigns represent the menstrual cycle as abnormal, obsolete, and even unhealthy. These messages underscore that women’s natural functions are defective, dysfunctional and need medical intervention. This can lead to negative body image, especially in young women. How is this feminist? ‘Choice’ without good, fact-based information based on thorough medical studies isn’t real choice, and a campaign that exploits women’s negative attitudes about their bodies isn’t feminist either.

Your work uses menstrual activism as an analytical lens through which to view continuity and change in the women’s movement, from what some call the “second wave” of feminism through the “third wave.” So, given that the ‘wave’ distinctions are not without controversy among feminists, what do you see as setting third wave feminism apart? Is it truly unique, or is it merely a label that recognizes the next generation?

There’s a lot of continuity between the waves–mostsly in the tactical sense. Today’s feminist blogs are yesterday’s zines, which reflect earlier mimeographed manifestos; radical cheerleading recalls street theater and public protests, like early second-wavers at the 1969 Miss America pageant. Second-wavers practiced what third-wavers call DIY (Do It Yourself) healthcare when they modeled pelvic self exams. But, most third-wavers depart from most (but not all) second-wavers by troubling the gender binary. For example, the radical wing of menstrual activism movements reers to “menstruators”, instead of assuming that everyone who menstruates gender-identifies as a woman.

Tell me more about that!

Most assume that a female-bodied person, with breasts and a vulva, is a woman, and usually that’s true. We also assume that menstruation is a near-universal experience for women. Radical menstruation activists question these assumptions. Menstruation is not and has never been EVERY woman’s experience. Women don’t menstruate for lots of reasons, and they don’t menstruate their whole lives. Also, some transmen and intersex people DO menstruate. So, equating menstruation with womanhood is problematic. Saying “menstruators” makes room for more people, more experiences. This linguistic move is boundary smashing, inclusion-in-action and bodes well for feminism’s future.

But, you’ve written that menstrual activists are not successful at all attempts at inclusion.

The first face of the feminist movement may have been white and middle class, but poor white women and women of color across the class spectrum have always been there, often toiling in relative obscurity. This could be the case with menstrual activism, too. However, I’m a white, privileged academic, and this biases my world view. I looked for women of color doing this work and found a few. But, was I looking in the right places? Was I using the right language? One activists of color said that I was likely missing Black women because I wasn’t clarifying how race and gender intersect in menstrual health. Also, menstrual activism is risky business for all, and especially for women of color, whose bodies have been denigrated throughout history. Taking on the menstrual taboo can make others see you as nasty, gross, improper…and if you’re already struggling to be accepted and taken seriously, then why go “there”?

Well, I and many other women’s health activists appreciate that you ‘went there’!

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For more on this topic and her research, check out Chris’s new book — New Blood: Third-Wave Feminism and the Politics of Menstruation (Rutgers University Press, 2010), previewed in the Our Bodies, Ourselves blog and in a provocative article in the Guardian last fall.

There’s lots of cross-dressing buzz in the mainstream media and in the blogosphere.  Here’s a semi-biased sample for your consideration:

Oct. 17: CNN covers Morehouse College’s dress code which “cracks down on cross-dressing.”

Nov. 6: NYT article asks “Can a Boy Wear a Skirt to School?” and describes U.S. high schools whose dress codes range from enforcing ‘traditional’ norms to allowing for students to more freely express their sex, gender and sexuality through their appearance. Is this a case of those with social/political power being ‘out of touch’ with changing times?

Dress code conflicts often reflect a generational divide, with students coming of age in a culture that is more accepting of ambiguity and difference than that of the adults who make the rules.

Nov. 7: Sociologist Shari Dworkin’s post on the Sexuality & Society blog adds a more nuanced analysis of Morehouse’s policy and encourages a complex approach to understanding gender-based dress codes.

Nov. 18: My guest-post on the Sexuality & Society blog takes on some of the questions left unasked and unanswered in that Nov. 6 NYT article about high school dress codes and considers Dworkin’s arguments.

What are the overt and covert goals of school dress codes? Are these dress codes developed to ensure that students meet norms of professionalism, or do these serve as tools for schools to enforce heteronormativity and stigmatize transgenderism? Are schools citing safety concerns, warning parents about how to protect youth from harm, or do these intend to distract us from the ways in which dress codes serve to reinforce heterosexist norms? How well can we predict the unintended consequences of dress codes – both the more ‘traditional’ and more ‘progressive’ policies?

Today: I read a new NYT article online — in the Fashion & Style section — that asserts, “It’s All a Blur to Them” and goes on to describe today’s “urban” 20-somethings who,

are revising standard notions of gender-appropriate dressing, tweaking codes, upending conventions and making hash of ancient norms.

So, what are we to think? In early November, we read about a female high-school senior who was forbidden to wear a tux in her yearbook photo. A couple of weeks later, we read about the growing trend of unisex lines in the fashion world. Does this mix of media coverage reflect that the U.S. remains an ideologically conflicted patchwork of ‘blue’ and ‘red’ Americans? Or, if the generational-change argument holds true, then are we on our way to becoming a society that truly embraces ‘gender fluidity’?

Some would say this has been true since 2006, when the FDA approved Gardasil for exclusive use in girls/women, and finally the FDA agrees. Last week Merck received FDA approval for Gardasil to be used as a genital warts vaccine in boys/men (ages 9 to 26 years old). However, yesterday, the CDC Advisory Committee on Immunization Practices voted for only “permisive” use in boys, rather than voting for the stronger recommendation of “routine use,” as they had for Gardasil’s use in girls/women.

As reported in Bloomberg.com, this decision had been predicted by some experts:

William Schaffner, chairman of the department of preventive medicine at Vanderbilt University in Nashville, Tennessee, said the panel will be asking itself “if we vaccinate all the girls, how much additional benefit will we get by vaccinating the boys?”

The Atlanta Journal-Constitution cited a similar argument from a different expert:

Debbie Saslow, director of breast and gynecologic cancer at the American Cancer Society, agreed with the findings. “If we can vaccinate a high enough proportion of young girls, then vaccinating boys is not cost-effective,” she said.

This line of reasoning and the ACIP’s conclusion are problematic on two levels. First, there seems to be a privileging of female health over male health. There are compelling reasons “ other than the prevention of cervical cancer” for the ACIP to recommend “routine use” of a safe and effective male HPV vaccine. Second, there seems to be a heterosexist assumption in the ACIP’s decisions — that all boys/men are sexually attracted to (and sexually active with) girls/women and vice versa.

Maggie Fox of Reuters offered a more complete assessment in her article published yesterday:

The main reason the vaccine was approved was to prevent cervical cancer, which kills 4,000 women a year in the United States alone. But various strains of HPV also cause disfiguring genital warts, anal and penile cancers and head and neck cancers. “We know that the later the cancer is discovered, the lower the chance of survival is,” David Hastings of the Oral Cancer Foundation told the committee, asking for a recommendation to add the vaccine to the standard schedule for boys. However, ACIP decided only to consider its use based on its ability to prevent genital warts.

Did the ACIP adequately factor in the clinically proven causal links between certain strains of HPV and potentially life-threatening oral cancers — which do not discriminate on the basis of sex? This seems important, particularly if, “The death rate for oral cancer is higher than that of cancers which we hear about routinely such as cervical cancer” (Oral Cancer Facts)?

A recent New York Times article reports that the committee will “take up the issue of the vaccine’s effectiveness in preventing HPV-related male cancers at its next session in February, when more data should be available.”  But data has been available since 2007, when results of clinical studies were reported and the Oral Cancer Foundation issued a press release urging male HPV vaccination?

If the FDA believes Gardasil is safe and effective, then we deserve a more thorough explanation of why the vaccine’s potential to protect against oral cancers — in both men and women — is not reason enough for the federal advisory group to issue as strong a recommendation for male vaccination as for female vaccination.