sports

Just a quick post this Saturday about Twitter partnering with NASCAR to cover the Pocono 400. Via Mashable:

The Pocono 400 partnership will revolve around the #NASCAR hashtag, according to a joint press conference Twitter and NASCAR held Friday.

“During the race, we’ll curate accounts from the NASCAR universe and surface the best Tweets and photos from the drivers, their families, commentators, celebrities and other fans when you search #NASCAR on Twitter.com,” reads a post to the official company blog. more...

I’ve thought it interesting the relative lack of major social media stories to come from the sports world relative to politics, music, academia and other significant public institutions. However, this past Sunday an explosion of Twitter activity was directed at Chicago Bears quarterback Jason Cutler, creating a prime example of how the Twitterverse can change the way people consume sports. And perhaps even how the game is played.

The story begins with Cutler sitting on the sidelines, injured, watching his team lose a game against the long-time rival Green Bay Packers that would have sent his Bears to the Super Bowl. During the loss, Twitter exploded with calls for Cutler to get back in the game. Some of the most prominent criticisms came from NFL players. The rise of social media means that the story -that Cutler didn’t have the heart to rise above the injury- was already being written before the game was over. After his team lost, he was immediately questioned by the Twitter-connected media. With tears in his eyes, Cutler delivered no comment.

This is arguably one of the biggest intrusions of social media into the highly-guarded and secretive arena of professional sports. more...