neoliberal discourse

Editor’s Note: This post was written in response to PJ Rey‘s “Incidental Productivity: Value and Social Media” and the text is reposted from mrteacup.org.

PJ Rey has a very interesting post up at Cyborgology about issues of production and labor on social networking sites that has some connections with things that I have been thinking about.

The point seems to be a partial critique of the social factory thesis – that social networks exploit the social interactions of their users, turning it into a kind of labor. This critique turns on the idea of “incidental productivity.” Rey claims that some activity on a social network does not fall into the category of labor as defined by Marx; or to put it another way, the Marx-influenced theory of labor is not conceptually broad enough to cover every type of activity that occurs. Rey proposes the concept of incidental productivity, which seems to mean value that is silently produced as a side effect of some other activity that the user is engaged in. The important point is that users are not aware of the value that they are creating, so this is not labor.

So far, I agree with this. There is only one very small point of disagreement, which is where Rey says in the final paragraph, “A quintessentially Marxian question remains: Who should control the means of incidental production?” I claim that this concept of incidental production is ultimately the liberal-capitalist problem of consumer rights and protections. more...

Information Politics in the Age of Digital Media

Discussant: Deen Freelon, American University

  • “Internet Infrastructure: ‘Access’ Rhetoric, Neoliberalism, and Informational Politics” (Dan Greene, University of Maryland-College Park)
  • “Academic Marginalization in the Age of Social Media” (PJ Rey, University of Maryland-College Park)
  • “Social Media and Revolutionary Movements: Toward Research and Activist Agendas” (Mina Semeni, Randy Lynn, and Jason Smith, George Mason University)

This panel explores some of the opportunities for theoretical development and synthesis emerging at the intersection of public sociology and digital media. True to the conference’s remit, each focuses on a distinct form of publicity of interest to publics outside the academy. Dan Greene questions the prevailing neoliberal rhetoric of access to information technologies, arguing that it facilitates the concentration of power and prevent us from connecting related struggles for individual and collective emancipation. As a corrective, he proposes a frame he calls “informational politics” that overcomes this conceptual weakness by explicitly recognizing the links between digital media and the social contexts within which they are used. PJ Rey invites us to reconsider the roles of newer forms of scholarly communication such as blogs and tweets in evaluations of academic productivity. Journals and conference proceedings, which still enjoy preeminence among tenure criteria in most fields, are far too slow, costly, and obscure to effectively relay the fruits of public sociology to non-academic publics. Finally, Mina Semeni, Randy Lynn, and Jason Smith are interested in how activists use social media in contexts of social protest and revolution. In an attempt to move beyond totalizing and causal theories of the Internet and politics, they propose two mechanisms through which social media might abet protest: by increasing social capital and by strengthening existing institutions. more...

What is it that we exchange when we interact online? Part of my research into the notion of the branded cyborg explores the question of what we circulate in the networks that constitute digital sociality. Different platforms and communities within social media privilege different types of interactions, but two dominant  conceptualizations seem to emerge regularly. One is represented by Marcel Mauss‘ gift economy, the other by Bourdieu’s notions of capital, particularly social capital.

The concept of the gift economy resonates in the history of early web communities like CommuniTree (Stone, The War of Desire and Technology at the Close of the Mechanical Age, 1995) and in the rise of Linux and the Open Source Movement. Mauss (The Gift: Forms and Functions of Exchange in Archaic Societies, 1922/1990, p. 31) argued that gifts are never actually free, but objects of reciprocal exchange, and that “objects are never completely separated from the men [sic] who exchange them.” In a gift economy, then, objects cannot be fully transferred from one owner to another as they can in a commodity economy. Gregory’s (Gifts and commodities, 1982) work on Mauss suggests that the affiliation of the identity of the giver with the object is what compels reciprocation: gifts are inalienable, thus the act of giving creates debt that must be repaid and instantiates an ongoing relationship between individuals.  Gift exchange leads to a social bond and to mutual interdependence. more...