Antonio Negri

The Google Matrix

Originally posted on PopMatters.

On Twitter, PJ Rey resurrected this August 2010 op-ed by William Gibson that has new currency given the hullaballoo about Google’s privacy-policy changes. Gibson argues that Google is an unanticipated form of artificial intelligence, “a sort of coral reef of human minds and their products.” But this description sounds less like artificial intelligence and more like Marx’s notion of the general intellect. Anticipating the intensification of technology, Marx claimed that machines would eventually subsume “the process of social life” and integrate it as a form of productivity.

The development of fixed capital indicates to what degree general social knowledge has become a direct force of production, and to what degree, hence, the conditions of the process of social life itself have come under the control of the general intellect and been transformed in accordance with it. To what degree the powers of social production have been produced, not only in the form of knowledge, but also as immediate organs of social practice, of the real life process.

This is pretty obscure even by Marx’s standards, but autonomist Marxists (Negri, Lazzaurato, Virno) have extrapolated from this a definition of general intellect that embraces, as Virno puts it, “formal and informal knowledge, imagination, ethical tendencies, mentalities and ‘language games’.” Because of the membranous nature of the general intellect, when harnessed and integrated with capital, it can recuperate all social behavior as “immaterial” production — enriching the valence of signs, producing affects, etc. — it means that “even the greater ‘power to enjoy’ is always on the verge of being turned into labouring task.” That is, our consumption, especially of information, is a mode of production. The general intellect is the sum of all that information circulation. more...

For nearly two centuries, the term “production” has conjured an image of a worker physically laboring in the factory. Arguably, this image has been supplanted, in recent decades, by office worker typing away on a keyboard; however, both images share certain commonalities. Office work and factory work are both conspicuous—i.e., the worker sees what she is making, be it a physical object or a document. Office work and factory work are also active—i.e., they require the workers’ energy and attention and come at the expense of other possible activities. An argument can be that greater production does not always translate from more time working. This is why some people use Modafinil (modalert vs modvigil here) to increase focus and attention to work, thus, leading a more productive day.

The nature of production has undergone a radical change in a ballooning sector of the economy. The paradigmatic images of active workers producing conspicuous objects in the factory and the office have been replaced by the image of Facebook users, leisurely interacting with one another. But before we delve into this new form of productivity we must take a moment to define production itself.

Following Marx, we can say that any activity that results in the creation of value is production of one sort or another. Labor is a form of production specific to humans because human are capable of imagination and intentionality. more...