{"id":444,"date":"2014-10-06T21:51:37","date_gmt":"2014-10-06T21:51:37","guid":{"rendered":"http:\/\/thesocietypages.org\/trot\/?p=444"},"modified":"2015-10-13T19:03:34","modified_gmt":"2015-10-13T19:03:34","slug":"rockefellers-less-loyal-to-oil","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/trot\/2014\/10\/06\/rockefellers-less-loyal-to-oil\/","title":{"rendered":"Rockefellers Less Loyal to Oil"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The Rockefellers,<\/span>\u00a0powerful American industrialists with vast wealth built\u00a0from the oil industry, are now ditching\u00a0fossil fuels. According to an\u00a0announcement from the Rockefeller Brother\u2019s Fund, the organization has\u00a0<a href=\"http:\/\/www.bbc.com\/news\/world-us-canada-29310475\">pledged to withdraw their investments<\/a> from fossil fuels and instead invest in clean energy. Corporations and institutions respond to pressure\u00a0when social norms shift and change, especially when it impacts their public image and the bottom line.<\/p>\n<h5 class=\"p1\">Corporations can be pressured to enact socially responsible behaviors through government policy, nonprofits, civil society groups, social movements, and internal culture and leadership.<\/h5>\n<ul>\n<li><span class=\"s2\"><a href=\"http:\/\/www.gsb.stanford.edu\/faculty-research\/faculty\/hayagreeva-rao\">Hayagreeva Rao<\/a><\/span><span class=\"s3\">, <a href=\"https:\/\/www.law.berkeley.edu\/php-programs\/faculty\/facultyProfile.php?facID=12044\"><span class=\"s2\">Calvin Morrill,<\/span><\/a> and Mayer N. Zald. 2000<a href=\"http:\/\/www.journals.elsevier.com\/research-in-organizational-behavior\/\"><span class=\"s2\">. \u201cPower plays: how social movements and collective action create new organizational forms\u201d<\/span><\/a> <i>Research in Organizational Behavior<\/i> 22:237\u201381.<\/span><\/li>\n<li><span class=\"s2\"><a href=\"https:\/\/www.soc.umn.edu\/people\/schurman_r.html\">Rachel Schurman<\/a><\/span><span class=\"s3\">, <a href=\"https:\/\/www.iwu.edu\/polisci\/faculty\/wmunro_cv.html\"><span class=\"s2\">William Munro<\/span><\/a>. 2009. \u201c<a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/19852188\"><span class=\"s2\">Targeting capital: A cultural economy approach to understanding the efficacy of two antigenetic engineering movements.\u201d<\/span><\/a> <i>American Journal of Sociology<\/i>. 115:155\u2013202<\/span><\/li>\n<li><span class=\"s2\"><a href=\"https:\/\/www.johnson.cornell.edu\/Faculty-And-Research\/Profile\/id\/wds4\">Wesley D. Sine<\/a><\/span><span class=\"s3\"> and <a href=\"http:\/\/mbs.edu\/facultyresearch\/facultydirectory\/Pages\/Brandon-Lee.aspx\"><span class=\"s2\">Brandon H. Lee<\/span><\/a>. 2009. <a href=\"http:\/\/asq.sagepub.com\/content\/54\/1\/123.abstract\"><span class=\"s2\">\u201cTilting at Windmills? The Environmental Movement and the Emergence of the U.S. Wind Energy Sector.\u201d<\/span><\/a> <i>Administrative Science Quarterly<\/i> 54(1):123\u201355.<\/span><\/li>\n<li><span class=\"s2\"><a href=\"http:\/\/dartmouth.edu\/faculty-directory\/john-l-campbell\">John L. Campbell<\/a><\/span><span class=\"s3\">. 2007. <a href=\"http:\/\/sociology.dartmouth.edu\/sites\/sociology\/files\/Corp%2520Social%2520Responsibility%2520in%2520AMR.pdf.pdf\"><span class=\"s2\">\u201cWhy Would Corporations Behave in Socially Responsible Ways? An Institutional Theory of Corporate Social Responsibility.\u201d<\/span><\/a> <i>Academy of Management Review<\/i> 32(3):946\u201367.<\/span><\/li>\n<\/ul>\n<h5 class=\"p1\">Yet, this announcement may also represent a corporate public relations and greenwashing campaign that fails to address the underlying causes of climate change. Either way, the direct impact on energy industries may be less important than the symbolic impact of the gesture.<\/h5>\n<ul>\n<li><span class=\"s2\"><a href=\"http:\/\/uws.edu.au\/staff_profiles\/uws_profiles\/professor_bobby_banerjee\">Bobby Subhabrata\u00a0 Banerjee<\/a><\/span><span class=\"s3\">. 2008. <a href=\"http:\/\/crs.sagepub.com\/content\/34\/1\/51\"><span class=\"s2\">\u201cCorporate Social Responsibility: The Good, the Bad and the Ugly.\u201d<\/span><\/a> <i>Critical Sociology<\/i> 34(1):51\u201379.<\/span><\/li>\n<li><span class=\"s2\"><a href=\"http:\/\/sociology.buffalostate.edu\/faculty\/eric-j-krieg\">Eric Krieg<\/a><\/span><span class=\"s3\">. 2008. <a href=\"http:\/\/contexts.org\/articles\/spring-2008\/the-greenwashing-of-america\/\"><span class=\"s2\">\u201cThe Greenwashing of America.\u201d<\/span><\/a> <i>Contexts<\/i> 7(2):58\u201359.<\/span><\/li>\n<li><span class=\"s2\"><a href=\"http:\/\/sydney.edu.au\/business\/staff\/johnro\">John Roberts<\/a><\/span><span class=\"s3\">. 2003. <a href=\"http:\/\/org.sagepub.com\/content\/10\/2\/249.abstract\"><span class=\"s2\">\u201cThe Manufacture of Corporate Social Responsibility: Constructing Corporate Sensibility.\u201d<\/span><\/a> <i>Organization<\/i> 10(2):249\u201365.<\/span><\/li>\n<li><span class=\"s2\"><a href=\"http:\/\/www.faculty.umb.edu\/david_levy\/OE97.pdf\">David L\u00a0 Levy<\/a><\/span><span class=\"s3\">. 1997. <a href=\"http:\/\/www.faculty.umb.edu\/david_levy\/OE97.pdf\"><span class=\"s2\">\u201cEnvironmental Management as Political Sustainability.\u201d<\/span><\/a> <i>Organization &amp; Environment<\/i> 10(2):126\u201347.<\/span><\/li>\n<li><span class=\"s2\"><a href=\"http:\/\/www.busman.qmul.ac.uk\/staff\/bowenf.html\">Frances Bowen<\/a><\/span><span class=\"s3\">. (2014).\u00a0<em><a href=\"http:\/\/www.cambridge.org\/US\/academic\/subjects\/management\/business-ethics\/after-greenwashing-symbolic-corporate-environmentalism-and-society\"><span class=\"s2\">After Greenwashing: Symbolic corporate environmentalism and society<\/span><\/a><\/em>. Cambridge, England: Cambridge University Press.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Rockefellers,\u00a0powerful American industrialists with vast wealth built\u00a0from the oil industry, are now ditching\u00a0fossil fuels. According to an\u00a0announcement from the Rockefeller Brother\u2019s Fund, the organization has\u00a0pledged to withdraw their investments from fossil fuels and instead invest in clean energy. Corporations and institutions respond to pressure\u00a0when social norms shift and change, especially when it impacts their [&hellip;]<\/p>\n","protected":false},"author":2000,"featured_media":596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[131,65,781,45],"class_list":["post-444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-economy","tag-environment","tag-protest","tag-social-movements"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/trot\/files\/2014\/10\/5347196276_e18e0ae762_z.jpg","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/users\/2000"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":7,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"predecessor-version":[{"id":597,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/444\/revisions\/597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/media\/596"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}