{"id":1539,"date":"2017-07-20T08:00:21","date_gmt":"2017-07-20T13:00:21","guid":{"rendered":"https:\/\/thesocietypages.org\/trot\/?p=1539"},"modified":"2017-07-19T09:38:34","modified_gmt":"2017-07-19T14:38:34","slug":"the-glocalization-of-soccer-in-america","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/trot\/2017\/07\/20\/the-glocalization-of-soccer-in-america\/","title":{"rendered":"The &#8220;Glocalization&#8221; of Soccer in America"},"content":{"rendered":"<figure id=\"attachment_1541\" aria-describedby=\"caption-attachment-1541\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.flickr.com\/photos\/braveheartsportsnetwork\/5815110055\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1541\" src=\"https:\/\/thesocietypages.org\/trot\/files\/2017\/07\/5815110055_5eaf29f338_z-600x472.jpg\" alt=\"\" width=\"500\" height=\"393\" srcset=\"https:\/\/thesocietypages.org\/trot\/files\/2017\/07\/5815110055_5eaf29f338_z-600x472.jpg 600w, https:\/\/thesocietypages.org\/trot\/files\/2017\/07\/5815110055_5eaf29f338_z-300x236.jpg 300w, https:\/\/thesocietypages.org\/trot\/files\/2017\/07\/5815110055_5eaf29f338_z.jpg 640w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-1541\" class=\"wp-caption-text\">Photo by David Wilson, Flickr CC<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While social scientists have long talked about globalization, a new concept called &#8220;glocalization&#8221; has emerged as a way to highlight the ways that <em>global<\/em> patterns are accepted and interpreted by <em>localized<\/em> populations. Sport sociologists have been among the leaders in developing this concept, and the <\/span><a href=\"http:\/\/www.internationalchampionscup.com\/territories\/us\"><span style=\"font-weight: 400;\">International Champions Cup<\/span><\/a><span style=\"font-weight: 400;\"> (ICC), a soccer tournament making its way around the United States, helps illustrate and explain why. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">By combining local customs and traditions with global trends, communities engaged in globalization have control over how the global viewpoint is digested.\u00a0And this combination of the outside world with the inside world has become a highly effective tool of capitalism &#8212; jumping on recognized trends while providing a local twist makes glocalizing of certain products more appealing.<\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/socy.umd.edu\/facultyprofile\/Ritzer\/George\"><span style=\"font-weight: 400;\">George Ritzer<\/span><\/a><span style=\"font-weight: 400;\">. 2003. \u201c<\/span><a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/1467-9558.00185\/abstract\"><span style=\"font-weight: 400;\">Rethinking Globalization: Glocalization\/Grobalization and Something\/Nothing*<\/span><\/a><span style=\"font-weight: 400;\">.\u201d <\/span><i><span style=\"font-weight: 400;\">Sociological Theory <\/span><\/i><span style=\"font-weight: 400;\">21(3): 193-209.<\/span><\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">When it comes to the ICC, we see American promoters and communities taking the world\u2019s most popular sport and infusing it with traditional American sporting values. Club chants have been replaced by pop music that plays over the sound system like at many basketball and baseball games. Marching to the stadium with team banners and flags is replaced by exclusive fan party zones during tailgating. And players are elevated to celebrity status rather than community heroes. <\/span><\/h5>\n<ul>\n<li><a href=\"http:\/\/www.port.ac.uk\/centre-for-european-and-international-studies-research\/members\/professor-barry-smart.html\"><span style=\"font-weight: 400;\">Barry Smart<\/span><\/a><span style=\"font-weight: 400;\">. 2007. &#8220;<\/span><a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/j.1471-0374.2007.00160.x\/abstract\"><span style=\"font-weight: 400;\">Not Playing Around: Global Capitalism, Modern Sport and Consumer Culture.<\/span><\/a>&#8221;\u00a0<i><span style=\"font-weight: 400;\">Global Networks <\/span><\/i><span style=\"font-weight: 400;\">7(2): 113-134.<\/span><\/li>\n<li><a href=\"http:\/\/www.lboro.ac.uk\/departments\/ssehs\/staff\/richard-giulianotti\/\">Richard Giulianotti<\/a> and <a href=\"https:\/\/www.abdn.ac.uk\/staffnet\/profiles\/r.robertson\/\">Roland Robertson<\/a>. 2007. \u201c<a href=\"http:\/\/web.b.ebscohost.com.ezp2.lib.umn.edu\/ehost\/detail\/detail?sid=6622ae46-6d42-47a1-8dd4-1ab790f7bc74%40sessionmgr120&amp;vid=0&amp;hid=129&amp;bdata=JkF1dGhUeXBlPWlwLHVpZCZzaXRlPWVob3N0LWxpdmU%3d#AN=25007168&amp;db=a2h\">Recovering the Social: Globalization, Football and Transnationalism<\/a>.&#8221;\u00a0<i>Global Networks <\/i>7(2): 166-186.<\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">Glocalization, \u00a0however, comes at the risk of loosing those who support what is already established. The ICC, for example, has created an artificial experience for hardcore fans \u00a0because of the domination of casual fans &#8212; known as \u201cpost fans\u201d &#8212; as the main spectator group. \u00a0Post fans are casual supporters who have a certain expectation of what the event is supposed to entail, and often the experience they seek is very homogeneous with every other Western, middle class sporting experience. \u00a0With the event being catered to post fans, hardcore soccer fanatics are left with a watered down experience. \u00a0And within the context of the United States, Hispanics, Africans and other minority and immigrant groups are the primary soccer supporters. However, these groups are often at an economic disadvantage, which makes attending these games very difficult, further strengthening the post fan\u2019s position in the glocalizing of the the global product of soccer.<\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/wp.lancs.ac.uk\/john-urry\/\"><span style=\"font-weight: 400;\">John Urry<\/span><\/a><span style=\"font-weight: 400;\">. 1990. <\/span><a href=\"https:\/\/books.google.com\/books\/about\/The_Tourist_Gaze.html?id=-t9-AAAAMAAJ\"><i><span style=\"font-weight: 400;\">The Tourist Gaze: Leisure and Travel in Contemporary Societies<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">London: SAGE Publications.<\/span><\/li>\n<li><a href=\"http:\/\/www.lboro.ac.uk\/departments\/ssehs\/staff\/richard-giulianotti\/\">Richard Giulianotti<\/a>. 1999. <a href=\"https:\/\/books.google.com\/books\/about\/Football.html?id=dO1vJEAv1KQC\"><i>Football: A Sociology of the Global Game<\/i><\/a><i>. <\/i>Cambridge: Polity Press.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While social scientists have long talked about globalization, a new concept called &#8220;glocalization&#8221; has emerged as a way to highlight the ways that global patterns are accepted and interpreted by localized populations. Sport sociologists have been among the leaders in developing this concept, and the International Champions Cup (ICC), a soccer tournament making its way [&hellip;]<\/p>\n","protected":false},"author":1957,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,13,14],"tags":[38543,64,96463,38541,38542,947,108],"class_list":["post-1539","post","type-post","status-publish","format-standard","hentry","category-culture","category-inequality","category-race","tag-culture","tag-globalization","tag-glocalization","tag-inequality","tag-race","tag-soccer","tag-sports"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/users\/1957"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/comments?post=1539"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/1539\/revisions"}],"predecessor-version":[{"id":1545,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/1539\/revisions\/1545"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/media?parent=1539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/categories?post=1539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/tags?post=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}