{"id":1104,"date":"2016-10-28T07:15:08","date_gmt":"2016-10-28T12:15:08","guid":{"rendered":"https:\/\/thesocietypages.org\/trot\/?p=1104"},"modified":"2016-10-28T07:20:15","modified_gmt":"2016-10-28T12:20:15","slug":"music-commercialization-and-commemoration","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/trot\/2016\/10\/28\/music-commercialization-and-commemoration\/","title":{"rendered":"Music Commercialization and Commemoration"},"content":{"rendered":"<figure id=\"attachment_1106\" aria-describedby=\"caption-attachment-1106\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.flickr.com\/search\/?text=nirvana&amp;license=4%2C5%2C9%2C10\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1106 size-large\" src=\"https:\/\/thesocietypages.org\/trot\/files\/2016\/10\/3025141223_d79966b5ac_z-600x375.jpg\" alt=\"Photo by niteprowl3r, Flickr CC\" width=\"600\" height=\"375\" srcset=\"https:\/\/thesocietypages.org\/trot\/files\/2016\/10\/3025141223_d79966b5ac_z-600x375.jpg 600w, https:\/\/thesocietypages.org\/trot\/files\/2016\/10\/3025141223_d79966b5ac_z-300x188.jpg 300w, https:\/\/thesocietypages.org\/trot\/files\/2016\/10\/3025141223_d79966b5ac_z.jpg 640w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-1106\" class=\"wp-caption-text\">Photo by niteprowl3r, Flickr CC<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In 1990, the popular rock music scene was in total disarray &#8212; not a single rock album topped the charts. By January of 1992, Nirvana\u2019s <\/span><i><span style=\"font-weight: 400;\">Nevermind<\/span><\/i><span style=\"font-weight: 400;\"> surpassed Michael Jackson\u2019s <\/span><i><span style=\"font-weight: 400;\">Dangerous <\/span><\/i><span style=\"font-weight: 400;\">to the top spot of the <\/span><a href=\"http:\/\/www.billboard.com\/articles\/columns\/chart-beat\/7518783\/nirvana-nevermind-nine-chart-facts-anniversary\"><i><span style=\"font-weight: 400;\">Billboard<\/span><\/i><span style=\"font-weight: 400;\"> 200<\/span><\/a><span style=\"font-weight: 400;\">, transforming the state of rock music forever and defining the 90s teen generation. On its recent 25<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> anniversary, the album remains one of the highest selling rock albums of all time, and is thought to represent not only a shift in music, but in commercial entertainment as well. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Sociologist <\/span><span style=\"font-weight: 400;\">Ryan Moore<\/span><span style=\"font-weight: 400;\"> notes that the rise of Nirvana and other \u201cgrunge\u201d bands demonstrated to major music labels that notions of anti-corporatism, rebellion, and authenticity could be co-opted into a larger marketing campaign to sell a variety of products to youth. Bands like Nirvana were so successful because they personified a collective feeling in the 1990s and once advertisers and marketers capitalized on this notion, expressions of deviance permeated mainstream culture.<\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/twitter.com\/rymoteenspirit?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\"><span style=\"font-weight: 400;\">Ryan <\/span><span style=\"font-weight: 400;\">Moore<\/span><\/a><span style=\"font-weight: 400;\">. 2005. \u201c<\/span><a href=\"http:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/01639620590905618\"><span style=\"font-weight: 400;\">Alternative to What? Subcultural Capital and the Commercialization of a Music Scene<\/span><\/a><span style=\"font-weight: 400;\">.\u201d\u00a0<\/span><i><span style=\"font-weight: 400;\">Deviant Behavior<\/span><\/i><span style=\"font-weight: 400;\">\u00a026(3): 229-252.<\/span><\/li>\n<li><a href=\"https:\/\/twitter.com\/rymoteenspirit?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\"><span style=\"font-weight: 400;\">Ryan <\/span><span style=\"font-weight: 400;\">Moore<\/span><\/a><span style=\"font-weight: 400;\">. 2009.\u00a0<\/span><a href=\"http:\/\/nyupress.org\/books\/9780814757482\/\"><i><span style=\"font-weight: 400;\">Sells Like Teen Spirit: Music, Youth Culture, and Social Crisis<\/span><\/i><\/a><span style=\"font-weight: 400;\">. NYU Press.<\/span><\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">Why did bands like Nirvana resonate so well with teenagers during the 1990s? Musical tastes can serve as a form of identity construction and the exclusivity of a collective of people, and Nirvana\u2019s image of rebellion was a resource for youth to distinguish themselves from other generations. Although grunge developed originally as an avant-garde or experimental genre, once it seeped into the local music scene of Seattle and evolved into its industry form, it was already well established in the collective identity of youth in the United States. \u00a0<\/span><\/h5>\n<ul>\n<li><a href=\"http:\/\/www.jmu.edu\/socanth\/sociology\/bryson.shtml\">Bethany Bryson<\/a>. 1996. &#8220;&#8216;<span style=\"font-weight: 400;\"><a href=\"http:\/\/www.jstor.org\/stable\/2096459?origin=crossref&amp;seq=1#page_scan_tab_contents\">Anything but Heavy Metal&#8217;: Symbolic Exclusion and Musical Dislikes<\/a>.&#8221;\u00a0<\/span><i><span style=\"font-weight: 400;\">American Sociological Review <\/span><\/i><span style=\"font-weight: 400;\">61(5):<\/span><span style=\"font-weight: 400;\">\u00a0884-899.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"http:\/\/www3.nd.edu\/~olizardo\/pubs.html\">Omar Lizardo<\/a> and <a href=\"https:\/\/www.uta.edu\/profiles\/sara-skiles-dutoit\">Sara Skiles<\/a>. 2016. &#8220;<a href=\"https:\/\/www.sociologicalscience.com\/articles-v3-5-85\/\">The End of Symbolic Exclusion? The Rise of &#8216;Categorical Tolerance&#8217; in the Musical Tastes of Americans: 1993\u20132012<\/a>.&#8221;\u00a0<\/span><i><span style=\"font-weight: 400;\">Sociological Science<\/span><\/i><span style=\"font-weight: 400;\">\u00a03:\u00a085-108<\/span><a href=\"https:\/\/www.sociologicalscience.com\/articles-v3-5-85\/\"><span style=\"font-weight: 400;\">.<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"http:\/\/sociology.columbia.edu\/node\/356\">Jennifer Lena<\/a> and <a href=\"http:\/\/as.vanderbilt.edu\/sociology\/bio\/richard-peterson\">Richard Peterson<\/a>. 2008. &#8220;<a href=\"http:\/\/asr.sagepub.com\/content\/73\/5\/697.full.pdf\">Classification as Culture: Types and Trajectories of Music Genres<\/a>.&#8221;\u00a0<\/span><i><span style=\"font-weight: 400;\">American Sociological Review\u00a0<\/span><\/i><span style=\"font-weight: 400;\">73<\/span><span style=\"font-weight: 400;\">(5): 697-718.<\/span><\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">Why do albums like <\/span><i><span style=\"font-weight: 400;\">Nevermind<\/span><\/i><span style=\"font-weight: 400;\"> still resonate in the modern day? Research shows that people tend to view their memories from adolescence as especially important. At the same time, representations of major events or famous people change or develop with each new generation. Abraham Lincoln, for example, was commemorated as a &#8220;self-made man&#8221; in the years following emancipation; yet, in the rise of the civil rights movement, newer generations viewed him as the &#8220;Great Emancipator.&#8221; \u00a0Thus, we can expect Nirvana&#8217;s significance to be much different for teens today than in the early 1990s. <\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/lsa.umich.edu\/soc\/people\/emeriti-faculty\/hschuman.html\"><span style=\"font-weight: 400;\">Howard Schuman<\/span><\/a><span style=\"font-weight: 400;\"> and Jacqueline Scott. 1989. \u201c<\/span><a href=\"https:\/\/www.jstor.org\/stable\/2095611\"><span style=\"font-weight: 400;\">Generations and Collective Memory<\/span><\/a><span style=\"font-weight: 400;\">.\u201d<em> American Sociological Review<\/em> 54: 359-384.<\/span><\/li>\n<li>Barry Schwartz and <a href=\"https:\/\/lsa.umich.edu\/soc\/people\/emeriti-faculty\/hschuman.html\"><span style=\"font-weight: 400;\">Howard Schuman<\/span><\/a><span style=\"font-weight: 400;\">. 2005. &#8220;<\/span><a href=\"http:\/\/asr.sagepub.com\/content\/70\/2\/183.short\"><span style=\"font-weight: 400;\">History, Commemoration, and Belief: Abraham Lincoln in American Memory, 1945-2001<\/span><\/a><span style=\"font-weight: 400;\">.&#8221; <\/span><i><span style=\"font-weight: 400;\">American Sociological Review <\/span><\/i><span style=\"font-weight: 400;\">70(2): 183-203.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In 1990, the popular rock music scene was in total disarray &#8212; not a single rock album topped the charts. By January of 1992, Nirvana\u2019s Nevermind surpassed Michael Jackson\u2019s Dangerous to the top spot of the Billboard 200, transforming the state of rock music forever and defining the 90s teen generation. On its recent 25th [&hellip;]<\/p>\n","protected":false},"author":1957,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[4455,38543,115,42192,42190],"class_list":["post-1104","post","type-post","status-publish","format-standard","hentry","category-culture","tag-collective-memory","tag-culture","tag-music","tag-music-commercialization","tag-nirvana-anniversay"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/1104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/users\/1957"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/comments?post=1104"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/1104\/revisions"}],"predecessor-version":[{"id":1107,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/posts\/1104\/revisions\/1107"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/media?parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/categories?post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/trot\/wp-json\/wp\/v2\/tags?post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}