{"id":2852,"date":"2010-08-02T16:26:18","date_gmt":"2010-08-02T21:26:18","guid":{"rendered":"http:\/\/thesocietypages.org\/thickculture\/?p=2852"},"modified":"2010-08-02T16:26:18","modified_gmt":"2010-08-02T21:26:18","slug":"vitamin-water-and-satisficing","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/thickculture\/2010\/08\/02\/vitamin-water-and-satisficing\/","title":{"rendered":"Vitamin Water and Satisficing"},"content":{"rendered":"<p>Thankfully, the FDA has something called a &#8220;jelly bean rule&#8221; that prohibits companies from labeling sugary products as &#8220;healthy.&#8221; \u00a0 The Center for Society in the Public Interest won a motion to dismiss a suit in federal court against <a href=\"http:\/\/www.facebook.com\/vitaminwater?v=app_111890772185694\">VitaminWater<\/a>, owned by Coke. \u00a0Coke argued that by including the sugar content in each bottle (33 grams if you&#8217;re interested), it was ensuring that consumers wouldn&#8217;t be deceived. \u00a0But any of us that has reached for a drink of this sort knows that we&#8217;re not perfect information seekers. \u00a0This is a classic case of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Satisficing\">satisficing<\/a> &#8211; or seeking the &#8220;good enough&#8221; outcome rather than the &#8220;optimal&#8221; outcome. \u00a0For satisficing to be effective, we need to trust the veracity of the choice. \u00a0So if Coke labels a product as &#8220;healthy,&#8221; we probably should have some guaranteee that a vetting process has taken place so that ingestion of the product isn&#8217;t actualy the opposite of healthy. \u00a0 That&#8217;s where the jelly bean rule comes in.<\/p>\n<p>Government is good \ud83d\ude42<\/p>\n<p>via <a href=\"http:\/\/http%3A%2F%2Fwww.utne.com%2Fpolitics%2Fthe-case-against-vitaminwater.aspx\">Utne Reader<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thankfully, the FDA has something called a &#8220;jelly bean rule&#8221; that prohibits companies from labeling sugary products as &#8220;healthy.&#8221; \u00a0 The Center for Society in the Public Interest won a motion to dismiss a suit in federal court against VitaminWater, owned by Coke. \u00a0Coke argued that by including the sugar content in each bottle (33 [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2852","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/posts\/2852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/comments?post=2852"}],"version-history":[{"count":1,"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/posts\/2852\/revisions"}],"predecessor-version":[{"id":2853,"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/posts\/2852\/revisions\/2853"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/media?parent=2852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/categories?post=2852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/thickculture\/wp-json\/wp\/v2\/tags?post=2852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}