Intertextuality and Mainstreamed Media Activism

I’m currently reading Barbara Warnick’s Rhetoric Online: Persuasion and Politics on the World Wide Web, an insightful look at prominent communication strategies used online. Warnick highlights one of my favorite Internet parodies, Jib Jab’s “The Drugs I Need, as an exemplar of how a discourse with a high degree of strategic intertextuality can “appeal to […]