News coverage of protests and the activists which engage in them forms into patterns; media tends to highlight the extreme, irrational, angry, and violent segments of collective action (Corrigall-Brown and Wilkes 2012; Winter and Klaehn 2005). We can turn to the recent example of the Black Lives Matter movement shown shouting down presidential candidate Bernie Sanders.
Why does the nature of news media depictions of activists’ emotional expressions matter? Evoking the wrong emotion in the public can alienate potential supporters. In the United States emotion and rationality are still often treated as dichotomous and mutually exclusive perspectives (Goodwin, Jasper, and Polletta 2001). Being classified as overly emotional or having the improper emotional response can undermine activist attempts to be considered legitimate in the eyes of the public.