{"id":9614,"date":"2014-02-13T09:00:02","date_gmt":"2014-02-13T14:00:02","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=9614"},"modified":"2014-02-10T17:10:16","modified_gmt":"2014-02-10T22:10:16","slug":"fit-in-by-finding-someone-or-compulsory-coupling","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2014\/02\/13\/fit-in-by-finding-someone-or-compulsory-coupling\/","title":{"rendered":"Compulsory Coupling: Fit In By Finding Someone"},"content":{"rendered":"<p>Erika T. sent in this 30 second commercial for Frito Lay chips and dip. \u00a0 Masquerading as simply &#8220;cute,&#8221; instead the cartoon sends strong normative messages.<\/p>\n<p>It straightforwardly suggests that single people are inherently sad. \u00a0Being coupled up is presented as the norm and single people&#8217;s pathetic-ness is visible for all to see, even if they try to hide it. \u00a0It&#8217;s also implicitly heteronormative\u00a0(<em>different\u00a0<\/em>colors = the perfect blend) and overtly promotes monogamy between two and only two people.<\/p>\n<p style=\"text-align: center;\"><object width=\"560\" height=\"340\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/Jj1XNjrJ-EY&amp;hl=en&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Erika T. sent in this 30 second commercial for Frito Lay chips and dip. \u00a0 Masquerading as simply &#8220;cute,&#8221; instead the cartoon sends strong normative messages. It straightforwardly suggests that single people are inherently sad. \u00a0Being coupled up is presented as the norm and single people&#8217;s pathetic-ness is visible for all to see, even if [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":61442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[387,329,272,54],"class_list":["post-9614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-dating","tag-emotion","tag-marriagefamily","tag-sexual-orientation"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2014\/02\/42.jpg","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/9614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=9614"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/9614\/revisions"}],"predecessor-version":[{"id":61408,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/9614\/revisions\/61408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/61442"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=9614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=9614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=9614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}