{"id":9431,"date":"2009-06-05T10:32:58","date_gmt":"2009-06-05T15:32:58","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=9431"},"modified":"2012-10-19T04:09:17","modified_gmt":"2012-10-19T09:09:17","slug":"gendering-mosquito-repellent","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/06\/05\/gendering-mosquito-repellent\/","title":{"rendered":"Gendering Mosquito Repellent"},"content":{"rendered":"

Z from It’s the Thought that Counts<\/a> sent us this example of an identical product–mosquito repellent–packaged two different ways (found here<\/a>). In the top example, the mostly blue package includes a male figure fishing and logos for hunting, camping, and fishing. In the bottom one, the mostly orange package includes a female figure, perhaps on a walk.<\/p>\n

\"boys1\"
\n\"girls1\"<\/p>\n

Rudbeckia Hirta explains:<\/p>\n

Sold in the same anti-mosquito display. Same active ingredient. Same concentration of active ingredient. Same quantity in the package. Same price.<\/p><\/blockquote>\n

This reminds us that gender seems to be a salient variable no matter what the context, which goes to show how profoundly our psyches and cultures are organized by gender.<\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Lisa Wade is a\u00a0professor of sociology at Occidental College<\/a>. You can follow her on\u00a0Twitter<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Z from It’s the Thought that Counts sent us this example of an identical product–mosquito repellent–packaged two different ways (found here). In the top example, the mostly blue package includes a male figure fishing and logos for hunting, camping, and fishing. In the bottom one, the mostly orange package includes a female figure, perhaps on […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,108],"class_list":["post-9431","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-sports"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/9431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=9431"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/9431\/revisions"}],"predecessor-version":[{"id":52103,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/9431\/revisions\/52103"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=9431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=9431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=9431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}