{"id":901,"date":"2008-05-15T11:25:39","date_gmt":"2008-05-15T16:25:39","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=901"},"modified":"2010-03-17T00:29:20","modified_gmt":"2010-03-17T05:29:20","slug":"covergirl-lipstick-ad-infantilizes-women-but-also-sexualizes-them","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/05\/15\/covergirl-lipstick-ad-infantilizes-women-but-also-sexualizes-them\/","title":{"rendered":"Infantilizing Women, Sexualizing Girlishness"},"content":{"rendered":"<p style=\"text-align: center\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/2483561638_1326a4a1e4.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-900\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/2483561638_1326a4a1e4.jpg\" alt=\"\" width=\"364\" height=\"500\" \/><\/a><\/p>\n<p>This old CoverGirl lipstick ad, found <a href=\"http:\/\/www.flickr.com\/photos\/jackieinmi\/2483561638\/in\/pool-vintage_advertising\">here<\/a>,  illustrates the infantilization of women we often see in ads-women (provocatively) licking ice cream cones, eating fruit, and so on. Thanks to Krystal-lynn M. for sending it in!<\/p>\n<p>These Kenzie ads (available at the University of Michigan&#8217;s Sexual Assault Prevention and Awareness Center&#8217;s <a href=\"http:\/\/umich.edu\/~sapac\/sia\/2007\/Kenzie.html\">website<\/a>) also have women in childlike poses, with their mary-jane shoes and ruffled socks. Thanks for sending them in, Laura L.!<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/kenzie-1.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/kenzie-3.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/kenzie-5.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><\/a><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-904\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/kenzie-5.jpg\" alt=\"\" width=\"203\" height=\"300\" \/><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-903\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/kenzie-3.jpg\" alt=\"\" width=\"203\" height=\"300\" \/><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-902\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/kenzie-1.jpg\" alt=\"\" width=\"200\" height=\"300\" \/><\/p>\n<p>These images illustrate two common trends in advertising: on the one hand, women are portrayed as little girls, as coyly innocent, as lacking in power and maturing. On the other hand, child-likeness is sexy, and girls are portrayed as Lolitas whose innocence is questionable.<\/p>\n<p><span style=\"color: #ff0000\"><strong>NEW (Mar. &#8217;10)! <\/strong><\/span>Jeff H. sent along this photo from a GQ spread in which Reille Hunter is posed with Kermit the Frog, Barney the Dinosaur, and Dora the Explorer:<\/p>\n<p><a rel=\"attachment wp-att-21620\" href=\"https:\/\/thesocietypages.org\/socimages\/2008\/05\/15\/covergirl-lipstick-ad-infantilizes-women-but-also-sexualizes-them\/image001-3\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21620\" title=\"image001\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/05\/image0011.jpg\" alt=\"\" width=\"415\" height=\"277\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This old CoverGirl lipstick ad, found here, illustrates the infantilization of women we often see in ads-women (provocatively) licking ice cream cones, eating fruit, and so on. Thanks to Krystal-lynn M. for sending it in! These Kenzie ads (available at the University of Michigan&#8217;s Sexual Assault Prevention and Awareness Center&#8217;s website) also have women in [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[279,223,55,2089,2099,2093,120],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-objectification","tag-childrenyouth","tag-gender","tag-gender-beauty","tag-gender-childrenyouth","tag-gender-objectification","tag-sex"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"predecessor-version":[{"id":21624,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/901\/revisions\/21624"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}