{"id":8980,"date":"2009-05-04T11:52:31","date_gmt":"2009-05-04T16:52:31","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=8980"},"modified":"2009-12-07T03:49:03","modified_gmt":"2009-12-07T08:49:03","slug":"passive-and-on-her-back-advertising-a-headset","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/05\/04\/passive-and-on-her-back-advertising-a-headset\/","title":{"rendered":"Passive And On Her Back: Advertising A Headset"},"content":{"rendered":"

Eric S. drew our attention to an ad campaign for Jawbone<\/a>, a noise cancelling headset.\u00a0 Eric was disturbed by the way the women were used in the advertising.\u00a0 Take a look:<\/p>\n

\"capture1\"<\/p>\n

\"capture3\"<\/p>\n

\"capture4\"<\/p>\n

\"capture2\"<\/p>\n

It is interesting that a product that must be actively used (it’s for talking) is advertised with such passive women.<\/p>\n

Some scholars, Jean Kilbourne among them, have noted that ads often include women who appear to be dead (see here<\/a>, here<\/a>, here<\/a>, and here<\/a>).\u00a0 If\u00a0these women do not appear to be dead, they at least appear doll-like.\u00a0 Their eyes are blank, staring at nothing.\u00a0\u00a0 It seems to me that one or both of these are going on here… in either case, the strategy dehumanizes the women, making them into objects.<\/p>\n

Also in women as racks on which to place product: men’s shoes and accessories<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eric S. drew our attention to an ad campaign for Jawbone, a noise cancelling headset.\u00a0 Eric was disturbed by the way the women were used in the advertising.\u00a0 Take a look: It is interesting that a product that must be actively used (it’s for talking) is advertised with such passive women. Some scholars, Jean Kilbourne […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[279,233,55,2096,2093,2159],"class_list":["post-8980","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-objectification","tag-death","tag-gender","tag-gender-femininity","tag-gender-objectification","tag-gadgets"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/8980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=8980"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/8980\/revisions"}],"predecessor-version":[{"id":17700,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/8980\/revisions\/17700"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=8980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=8980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=8980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}