{"id":7774,"date":"2009-03-17T11:03:27","date_gmt":"2009-03-17T16:03:27","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=7774"},"modified":"2017-09-16T17:00:47","modified_gmt":"2017-09-16T22:00:47","slug":"real-men-wear-gownsand-go-to-the-doctor","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/03\/17\/real-men-wear-gownsand-go-to-the-doctor\/","title":{"rendered":"\u201cReal Men Wear Gowns\u201d\u2026and Go to the Doctor"},"content":{"rendered":"

Chicho sent in a link to an interesting ad campaign from the Agency for Healthcare Research and Quality and the Ad Council. The campaign’s tagline is Real Men Wear Gowns:<\/p>\n

\"picture-13\"<\/p>\n

According to the website<\/a>, “Real Men Know the Facts” about heart disease.”<\/p>\n

As Chicho points out, it’s one of those rare examples we see of ads trying to undermine stereotypical masculinity rather than play it up: there’s still the idea of being a “real man,” but instead of associating that with rugged individualism or risk-taking (or eating high-fat bacon burgers while drinking a beer as you sit in your Dodge truck), here being a real man means taking care of yourself, going to the doctor regularly, and taking care of your family by staying healthy.<\/p>\n

Thanks, Chicho!<\/p>\nGwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Chicho sent in a link to an interesting ad campaign from the Agency for Healthcare Research and Quality and the Ad Council. The campaign’s tagline is Real Men Wear Gowns: According to the website, “Real Men Know the Facts” about heart disease.” As Chicho points out, it’s one of those rare examples we see of […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2091,2087,252],"class_list":["post-7774","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-healthmedicine","tag-gender-masculinity","tag-healthmedicine"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=7774"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7774\/revisions"}],"predecessor-version":[{"id":70953,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7774\/revisions\/70953"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=7774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=7774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=7774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}