{"id":7697,"date":"2009-03-14T04:05:37","date_gmt":"2009-03-14T09:05:37","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=7697"},"modified":"2012-05-24T14:48:45","modified_gmt":"2012-05-24T19:48:45","slug":"greenwashing-bp-style","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/03\/14\/greenwashing-bp-style\/","title":{"rendered":"Greenwashing, BP-Style"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/03\/1.jpg.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-47521\" title=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/03\/1.jpg.png\" alt=\"\" width=\"425\" height=\"173\" \/><\/a><a href=\"http:\/\/www.crazyvet.net\" target=\"_blank\">Crazy Vet<\/a> offers us this rather amazing commercial for BP as an example\u00a0of &#8220;green-washing&#8221; or an effort to make a company appear environmentally friendly:<\/p>\n<p style=\"text-align: center;\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/3rklKyFMUME&amp;hl=en&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>What I think is especially remarkable about this example is how entirely free of any content it manages to be.\u00a0 The commercial combines pretty colors, animation, babies, cute music, and whistling gas pumps.\u00a0 That alone, apparently, is effective in convincing us that BP is environmentally benign.\u00a0 It is pure emotion, completely devoid of an argument.<\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade is a\u00a0<a href=\"http:\/\/lisa-wade.com\/\" target=\"_blank\">professor of sociology at Occidental College<\/a>. You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/lisawade\/followers\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crazy Vet offers us this rather amazing commercial for BP as an example\u00a0of &#8220;green-washing&#8221; or an effort to make a company appear environmentally friendly: What I think is especially remarkable about this example is how entirely free of any content it manages to be.\u00a0 The commercial combines pretty colors, animation, babies, cute music, and whistling [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[373,329,702,2123,290],"class_list":["post-7697","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-color","tag-emotion","tag-energy","tag-environmentnature","tag-sciencetechnology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=7697"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7697\/revisions"}],"predecessor-version":[{"id":47523,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7697\/revisions\/47523"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=7697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=7697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=7697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}