{"id":73095,"date":"2020-06-25T08:00:00","date_gmt":"2020-06-25T13:00:00","guid":{"rendered":"https:\/\/thesocietypages.org\/socimages\/?p=73095"},"modified":"2020-06-25T13:43:38","modified_gmt":"2020-06-25T18:43:38","slug":"the-hidden-cost-of-your-new-wardrobe","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2020\/06\/25\/the-hidden-cost-of-your-new-wardrobe\/","title":{"rendered":"The Hidden Cost of Your New Wardrobe"},"content":{"rendered":"\n<p>More than ever, people desire to buy more clothes. Pushed by advertising, we look for novelty and variety, amassing personal wardrobes unimaginable in times past. With the advent of fast fashion, brands like H&amp;M and ZARA are able to provide low prices by cutting costs where consumers can\u2019t see\u2014textile workers are maltreated, and our environment suffers.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Look Book \/ Look Closely\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-rhkVfe-bhs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In this film, I wanted to play with the idea of fast fashion advertising and turn it on its head. I edited two different H&amp;M look books to show what really goes into the garments they advertise and the fast fashion industry as a whole. I made this film for my Introduction to Sociology class after being inspired by a reading we did earlier in the semester. <\/p>\n\n\n\n<p>Robert Reich\u2019s (2007) book,\u00a0<em>Supercapitalism,\u00a0<\/em>discusses how we have \u201ctwo minds,\u201d one as a consumer\/investor and another as a citizen. He explains that as a consumer, we want to spend as little money as possible while finding the best deals\u2014shopping at stores like H&amp;M. On the other hand, our \u201ccitizen mind\u201d wants workers to be treated fairly and our environment to be protected. This film highlights fast fashion as an example of Reich&#8217;s premise of the conflict between our two minds\u2014a conflict that is all too prevalent in our modern world with giant brands like Walmart and Amazon taking over consumer markets. I hope that by thinking about the fast fashion industry with a sociological mindset, we can see past the bargain prices and address what really goes on behind the scenes.<\/p>\n\n\n\n<p><em><strong>Graham Nielsen<\/strong> is a Swedish student studying an interdisciplinary concentration titled \u201cTheory and Practice: Digital Media and Society\u201d at Hamilton college. He\u2019s interested in advertising, marketing, video editing, fashion, as well as film and television culture and video editing. <\/em><\/p>\n\n\n\n<p><strong>Read More:<\/strong><\/p>\n\n\n\n<p>Links to the original look books:&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=-FJaSdHiAz4\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noreferrer noopener\">Men<\/a>&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=4iVYTQe88b8\" data-rel=\"lightbox-video-1\" target=\"_blank\" rel=\"noreferrer noopener\">Women<\/a><\/p>\n\n\n\n<p>Kant, R. (2012) &#8220;Textile dyeing industry an environmental hazard.&#8221;&nbsp;<em>Natural Science<\/em>,&nbsp;<strong>4<\/strong>, 22-26. doi:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/dx.doi.org\/10.4236\/ns.2012.41004\" target=\"_blank\">10.4236\/ns.2012.41004<\/a>.<\/p>\n\n\n\n<p>Annamma J., J. F. Sherry Jr, A. Venkatesh, J. Wang &amp; R. Chan&nbsp;(2012)&nbsp;&#8220;Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands.&#8221;&nbsp;<em>Fashion Theory,<\/em>&nbsp;16:3,&nbsp;273-295,&nbsp;DOI:&nbsp;<a href=\"https:\/\/doi.org\/10.2752\/175174112X13340749707123\">10.2752\/175174112X13340749707123<\/a><\/p>\n\n\n\n<p>Aspers, P., and F. Godart (2013) &#8220;<a href=\"https:\/\/www.annualreviews.org\/doi\/abs\/10.1146\/annurev-soc-071811-145526\">Sociology of Fashion: Order and Change<\/a>.&#8221; <em>Annual Review of Sociology&nbsp;<\/em>&nbsp;39:1,&nbsp;171-192<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than ever, people desire to buy more clothes. Pushed by advertising, we look for novelty and variety, amassing personal wardrobes unimaginable in times past. With the advent of fast fashion, brands like H&amp;M and ZARA are able to provide low prices by cutting costs where consumers can\u2019t see\u2014textile workers are maltreated, and our environment [&hellip;]<\/p>\n","protected":false},"author":1893,"featured_media":73096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[225,229,98,2123,13,143,308],"class_list":["post-73095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-clothesfashion","tag-consumption","tag-capitalism","tag-environmentnature","tag-inequality","tag-labor","tag-video"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2020\/06\/SI-FF.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/73095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/1893"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=73095"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/73095\/revisions"}],"predecessor-version":[{"id":73099,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/73095\/revisions\/73099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/73096"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=73095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=73095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=73095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}