{"id":7133,"date":"2009-02-23T23:34:34","date_gmt":"2009-02-24T04:34:34","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=7133"},"modified":"2010-12-23T03:30:51","modified_gmt":"2010-12-23T08:30:51","slug":"have-a-conversation-over-dinner-risk-obesity","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/02\/23\/have-a-conversation-over-dinner-risk-obesity\/","title":{"rendered":"Have a Conversation Over Dinner, Risk Obesity"},"content":{"rendered":"

The Active Life Movement has produced these ads as part of their campaign against childhood obesity:<\/p>\n

\"activelifesuperhero\"<\/p>\n

\"activelifebarbie\"<\/p>\n

\u00a0\"activelifepirates\"<\/p>\n

What irks me about this ad campaign is the negative message (i.e., the implicit “don’t”).\u00a0 The message is: Don’t look like this.\u00a0 And, maybe secondarily: Don’t eat a lot, watch TV, use your computer, or have conversations (?).\u00a0\u00a0 It’s ultimately restrictive and shaming.<\/p>\n

The message could be a positive one (i.e., an implicit “do”): Do go outside, play, learn to dance, enjoy nature!\u00a0 All of those would (presumably) accomplish the goals of the Active Life Movement without shaming people who don’t look like Barbie, Superman, or Legos (?) and who like to eat food, watch TV, be on the computer, and sit down sometimes.<\/p>\n

Ultimately, then, instead of promoting<\/em> the behaviors the organization likes, the advertisers resorted to reinforcing fat phobia\/hatred and the stereotype that fat people just sit around and eat.<\/p>\n

[I just realized I’m sitting in my bed, with a cat, having tossed off my shoes, I’m on my\u00a0computer… and I am eating a SNACK!!!! Oh no!!!!!]<\/p>\n

(Ad Freak <\/a>via Shapely Prose<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"

The Active Life Movement has produced these ads as part of their campaign against childhood obesity: \u00a0 What irks me about this ad campaign is the negative message (i.e., the implicit “don’t”).\u00a0 The message is: Don’t look like this.\u00a0 And, maybe secondarily: Don’t eat a lot, watch TV, use your computer, or have conversations (?).\u00a0\u00a0 […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[244,223,2124,283],"class_list":["post-7133","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-fat","tag-childrenyouth","tag-foodagriculture","tag-prejudicediscrimination"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=7133"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7133\/revisions"}],"predecessor-version":[{"id":7143,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/7133\/revisions\/7143"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=7133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=7133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=7133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}