{"id":70426,"date":"2017-07-10T13:50:18","date_gmt":"2017-07-10T18:50:18","guid":{"rendered":"https:\/\/thesocietypages.org\/socimages\/?p=70426"},"modified":"2017-07-10T13:57:39","modified_gmt":"2017-07-10T18:57:39","slug":"how-lsd-opened-minds-and-changed-america","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2017\/07\/10\/how-lsd-opened-minds-and-changed-america\/","title":{"rendered":"How LSD opened minds and changed America"},"content":{"rendered":"<p>In the 1950s and &#8217;60s, a set of social psychological experiments seemed to show that human beings were <a href=\"https:\/\/thesocietypages.org\/socimages\/2014\/06\/23\/is-americas-personality-changing-a-decline-in-the-willingness-to-conform\/\">easily manipulated by low and moderate amounts of peer pressure<\/a>, even to the point of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Milgram_experiment\">violence<\/a>. It was a stunning research program designed in response to the horrors of the Holocaust, which required the active participation of so many people, and the findings seemed to suggest that what happened there was part of human nature.<\/p>\n<p>What we know now, though, is that this research was undertaken at an <a href=\"http:\/\/psycnet.apa.org\/index.cfm?fa=buy.optionToBuy&amp;id=1996-01401-008\">unusually conformist time<\/a>.\u00a0Mothers were teaching their children to be obedient, loyal, and to have good manners. Conformity was a virtue and people generally sought to blend in with their peers. It wouldn&#8217;t last.<\/p>\n<p>At the same time as the conformity experiments were happening, something that would contribute to changing how Americans thought about conformity was being cooked up: the psychedelic drug, LSD.<\/p>\n<p>Lysergic acid diethylamide was first synthesized in 1938 in the routine process of discovering new drugs for medical conditions. The first person to discover it psychedelic properties \u2014 its tendency to alter how we see and think \u2014 was the scientist who invented it, <a href=\"https:\/\/www.amazon.com\/LSD-Problem-Child-Reflections-Mysticism\/dp\/0979862221\">Albert Hoffmann<\/a>. He ingested it accidentally, only to discover that it induces a \u201cdreamlike state\u201d in which he \u201cperceived an uninterrupted stream of fantastic pictures, extraordinary shapes with intense, kaleidoscopic play of colors.\u201d<\/p>\n<p>By the 1950s , LSD was being administered to unwitting American in a secret, experimental <a href=\"http:\/\/www.nytimes.com\/1977\/09\/03\/archives\/cia-says-it-found-more-secret-papers-on-behavior-control-senate.html\">mind control program<\/a> conducted by the United States Central Intelligence Agency, one that would last 14 years and occur in over 80 locations. Eventually the fact of the secret program would leak out to the public, and so would LSD.<\/p>\n<p>It was the 1960s and America was going through a countercultural revolution. The Civil Rights movement was challenging persistent racial inequality, the women\u2019s and gay liberation movements were staking claims on equality for women and sexual minorities, the sexual revolution said no to social rules surrounding sexuality and, in the second decade of an intractable war with Vietnam, Americans were losing patience with the government. Obedience had gone out of style.<\/p>\n<p>LSD was the perfect drug for the era. For its proponents, there was something about the experience of being on the drug that made the whole concept of conformity seem absurd. A new breed of thinker, the &#8220;psychedelic philosopher,&#8221; argued that LSD opened one\u2019s mind and immediately revealed the world as it was, not the world as human beings invented it. It revealed, in other words, the social constructedness of culture.<\/p>\n<p>In this sense,\u00a0<a href=\"https:\/\/psychedeliccultures.com\/2011\/07\/18\/culture-is-not-your-friend-on-the-countercultural-philosophy-of-psychedelic-thinkers\/\">wrote<\/a> the science studies scholar Ido Hartogsohn, LSD was truly \u201ccountercultural,\u201d not only \u201cin the sense of being peripheral or opposed to mainstream culture [but in] rejecting the whole concept of culture.&#8221; Culture, the philosophers claimed, shut down our imagination and psychedelics were the cure. \u201cOur normal word-conditioned consciousness,\u201d wrote one proponent, \u201ccreates a universe of sharp distinctions, black and white, this and that, me and you and it.\u201d But on acid, he explained, all of these rules fell away. We didn\u2019t have to be trapped in a conformist bubble. We could be <em>free<\/em>.<\/p>\n<p>The cultural influence of the psychedelic experience, in the context of radical social movements, is hard to overstate. It shaped the era\u2019s music, art, and fashion. It gave us tie-dye, The Grateful Dead, and stuff like this:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/SYrMAmJZT4YcU\" width=\"300\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/trippy-weed-psychedelic-SYrMAmJZT4YcU\">via GIPHY<\/a><\/p>\n<p>The idea that we shouldn\u2019t be held down by cultural constrictions &#8212; that we should be able to live life as an individual as we choose &#8212; <a href=\"http:\/\/www.generationme.org\/\">changed America<\/a>.<\/p>\n<p>By the 1980s, mothers were no longer teaching their children to be obedient, loyal, and to have good manners. Instead, they taught them independence and the importance of finding one\u2019s own way. For decades now, children have been raised with slogans of individuality: \u201cdo what makes you happy,\u201d \u201cit doesn\u2019t matter what other people think,\u201d \u201cbelieve in yourself,\u201d \u201cfollow your dreams,\u201d or the more up-to-date \u201cyou do you.\u201d<\/p>\n<p>Today, companies choose slogans that celebrate the individual, encouraging us to stand out from the crowd. In 2014, for example, Burger King abandoned its 40-year-old slogan, \u201cHave it your way,\u201d for a plainly individualistic one: \u201cBe your way.\u201d Across the consumer landscape, company slogans promise that buying their products will mark the consumer as special or unique. \u201cStay extraordinary,\u201d says Coke; \u201cThink different,\u201d says Apple. Brands encourage people to buy their products in order to be themselves: Ray-Ban says \u201cNever hide\u201d; Express says \u201cExpress yourself,\u201d and Reebok says \u201cLet U.B.U.\u201d<\/p>\n<p>In surveys, Americans increasingly <a href=\"http:\/\/www.pewsocialtrends.org\/2014\/03\/07\/millennials-in-adulthood\/\">defend<\/a> <a href=\"https:\/\/www.heri.ucla.edu\/monographs\/TheAmericanFreshman2014-Expanded.pdf\">individuality<\/a>. Millennials are twice as likely as Baby Boomers to agree with statements like \u201cthere is no right way to live.\u201d They are half as likely to think that it\u2019s important to teach children to obey, instead arguing that the most important thing a child can do is \u201cthink for him or herself.\u201d Millennials are also more likely than any other living generation to consider themselves political independents and be unaffiliated with an organized religion, even if they believe in God. We say we value uniqueness and are critical of those who demand obedience to others\u2019 visions or social norms.<\/p>\n<p>Paradoxically, it&#8217;s now conformist to be an individualist and deviant to be conformist.\u00a0So much so that a subculture emerged to promote blending in.\u00a0\u201cNormcore,\u201d it makes opting into conformity a virtue. As one <a href=\"http:\/\/www.dazeddigital.com\/artsandculture\/article\/19118\/1\/everyones-got-normcore-totally-wrong-say-its-inventors\">commentator<\/a> described it, \u201cNormcore finds liberation in being nothing special\u2026\u201d<a href=\"#_edn1\" name=\"_ednref1\"><\/a><\/p>\n<p>Obviously LSD didn&#8217;t do this all by itself, but it was certainly in the right place at the right time. And as a symbol of the radical transition that began in the 1960s, there&#8217;s hardly one better.<\/p>\n<p><a href=\"#_ednref7\" name=\"_edn7\"><\/a><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>In the 1950s and &#8217;60s, a set of social psychological experiments seemed to show that human beings were easily manipulated by low and moderate amounts of peer pressure, even to the point of violence. It was a stunning research program designed in response to the horrors of the Holocaust, which required the active participation of [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":70427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12508,8070,225,403,252,237,253,588],"class_list":["post-70426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-activismsocial-movements","tag-artliterature","tag-clothesfashion","tag-deviance","tag-healthmedicine","tag-drugs","tag-history","tag-individualism"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2017\/07\/2-1.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/70426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=70426"}],"version-history":[{"count":1,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/70426\/revisions"}],"predecessor-version":[{"id":70431,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/70426\/revisions\/70431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/70427"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=70426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=70426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=70426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}