{"id":69285,"date":"2016-09-12T09:49:58","date_gmt":"2016-09-12T14:49:58","guid":{"rendered":"https:\/\/thesocietypages.org\/socimages\/?p=69285"},"modified":"2016-09-04T13:20:20","modified_gmt":"2016-09-04T18:20:20","slug":"blue-feed-red-feed-how-our-media-bubble-protects-our-ideologies","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2016\/09\/12\/blue-feed-red-feed-how-our-media-bubble-protects-our-ideologies\/","title":{"rendered":"How Our Media Bubble Protects Our Ideologies"},"content":{"rendered":"<p>How are media sources from opposing sides of the political spectrum covering the election? Most of us have no idea. We live in a media &#8220;bubble,&#8221; one in which we usually only consume &#8220;friendly&#8221; material: news and opinion from outlets and commentators who share our lean.<\/p>\n<p>At Facebook, employees <a href=\"http:\/\/science.sciencemag.org\/content\/348\/6239\/1130\" target=\"_blank\">followed a sample of 10.1 million users<\/a> who publicly identified their political leanings. They then looked at the forces that created the bubble: (1) &#8220;ideological homophily,&#8221; the degree to which friends shared the same leanings; (2) Facebook&#8217;s algorithm, feeding you things it thinks you want to see; (3) and click-through behavior, which links were ignored and which attracted interaction.<\/p>\n<p>They concluded that &#8220;individuals&#8217; choices played a stronger role in limiting exposure&#8221; to politically diverse content than did their algorithm. (You can get the data yourself\u00a0<a href=\"https:\/\/dataverse.harvard.edu\/dataset.xhtml?persistentId=doi:10.7910\/DVN\/LDJ7MS\" target=\"_blank\">here<\/a>.)<\/p>\n<p>At the <em>Wall Street Journal<\/em>, you can <a href=\"http:\/\/graphics.wsj.com\/blue-feed-red-feed\/\" target=\"_blank\">take a look at\u00a0these different media bubbles<\/a> side-by-side. They frame the data as what you might see in your Facebook feed if most of your friends identify as &#8220;very liberal&#8221; or &#8220;very conservative.&#8221; More broadly, what the data represents is the use of Facebook data as an insight into the bigger\u00a0media bubbles we all live in both on- and off-line.<\/p>\n<p>Here&#8217;s the first four results for posts about &#8220;Barack Obama&#8221;:<a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2016\/08\/1-6.png\" rel=\"attachment wp-att-69286\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><br \/>\n<\/a><\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2016\/08\/1-7.png\" rel=\"attachment wp-att-69287\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-69287 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2016\/08\/1-7.png\" alt=\"1\" width=\"643\" height=\"705\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2016\/08\/1-7.png 643w, https:\/\/thesocietypages.org\/socimages\/files\/2016\/08\/1-7-500x548.png 500w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/a><\/p>\n<p>On the left you have a critical article about Obama&#8217;s light treatment of private prison corporations, but also a headline calling Donald Trump a &#8220;douchebag.&#8221; On the right you have a link to a video &#8220;banned by Obama himself&#8221; which purports to out him as an Islamist and a communist\u00a0and a headline that says that Obama &#8220;gave into Sharia law.&#8221;<\/p>\n<p>Liberal-leaning and conservative-leaning headlines and updates related to Donald Trump and Hillary Clinton\u00a0read like this:<\/p>\n<blockquote><p>Liberal:\u00a0&#8220;Clinton surges past 270 electoral votes&#8230;&#8221;<\/p>\n<p>Conservative:\u00a0&#8220;After Leading by 18 Points &#8212; Hillary&#8217;s Lead Over Trump Shrinks to Margin-of-Error&#8221;<\/p>\n<p>Liberal:\u00a0&#8220;Reagan&#8217;s Son Says His Dad Would be &#8216;Humiliated&#8217; by Trump&#8221;<\/p>\n<p>Conservative: &#8220;FBI Caves: Will Hand Over Notes from Clinton Interview&#8221;<\/p>\n<p>Liberal:\u00a0&#8220;Fox News is the Origin Story of Trump&#8217;s Bigotry&#8221;<\/p>\n<p>Conservative:&#8221;Hillary Mobilizes Illegal Army&#8221;<\/p>\n<p>Liberal: &#8220;Brian Stelter Blasts Sean Hannity for Spreading Conspiracy Theories Regarding Clinton&#8217;s Health&#8221;<\/p>\n<p>Conservative: &#8220;Trump Releases Bombshell Report Linking Obama and Hillary to Rise of ISIS&#8221;<\/p><\/blockquote>\n<p>You get the picture.<\/p>\n<p>It&#8217;s interesting that the narrative of America being a united country is so widely promulgated by both liberal and conservative sides alike. If the politicians really want us to come together (and I doubt they do), the media isn&#8217;t helping. Granted, these are the extremes, but the sources on the side I oppose look like delusional conspiracy hubs to me, whereas I recognize many of the outlets on the side to which I lean. To me, those are &#8220;good&#8221; news sources, ones I count on. Presumably someone on the other side would feel the same about theirs and be equally horrified about mine.<\/p>\n<p>The stories these different sources tell are not compatible. The &#8220;very liberal&#8221; and &#8220;very conservative&#8221; side are two wholly different worlds. It&#8217;s no wonder each side has such a difficult time understanding the other. I fear\u00a0what it means about the future of our democracy.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>How are media sources from opposing sides of the political spectrum covering the election? Most of us have no idea. We live in a media &#8220;bubble,&#8221; one in which we usually only consume &#8220;friendly&#8221; material: news and opinion from outlets and commentators who share our lean. At Facebook, employees followed a sample of 10.1 million [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":69290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[129,23624,406,20059,85,234,20068],"class_list":["post-69285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-media","tag-media-newsopinion","tag-propaganda","tag-media-social-media","tag-politics","tag-democracy","tag-politics-election-2016"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2016\/08\/2.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/69285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=69285"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/69285\/revisions"}],"predecessor-version":[{"id":69293,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/69285\/revisions\/69293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/69290"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=69285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=69285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=69285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}