{"id":68213,"date":"2015-10-29T09:53:47","date_gmt":"2015-10-29T14:53:47","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=68213"},"modified":"2015-10-29T16:57:27","modified_gmt":"2015-10-29T21:57:27","slug":"non-heteronormativity-in-couples-halloween-costumes","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2015\/10\/29\/non-heteronormativity-in-couples-halloween-costumes\/","title":{"rendered":"A new non-heteronormativity in couples Halloween costumes"},"content":{"rendered":"

In 2012, I wrote about the heteronormativity in the couples Halloween costume category<\/a> at Party City. Now, it’s 2015 and Party City has changed<\/a>.<\/p>\n

I counted all 103 costume sets, dividing them into whether they featured a heterosexual couple, a man-man couple, a woman-woman couple, or were ambiguous.\u00a0Among them, 74\u00a0were aimed at heterosexuals, 12 were for men with men, and\u00a03 were for women with women.<\/p>\n

\"3\"<\/a> \"5\"<\/a>
\n<\/a> \"8\"<\/a><\/p>\n

It might be too strong to say that the heteronormativity is gone. There are still more man-woman couples represented than man-man or woman-woman couples, but they’re very centrally there.<\/p>\n

This makes people in similar-sex couples more visible. It also\u00a0has the interesting effect of making some costumes not-so-obviously heterosexual anymore, like the bears or the Ghostbuster costumes. I counted 14\u00a0that were at least a little ambiguous as to whether they were intended for\u00a0a similar-sex or other-sex couple.<\/p>\n

\"6\"<\/p>\n

\"9\"<\/p>\n

Party City is\u00a0not doing anything overly clever. Clearly they’re just looking for costumes they already have and putting them in combinations that might sell. And they could do a better job about thinking up\u00a0woman-woman sets. But, there they are. And that’s a real change.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

In 2012, I wrote about the heteronormativity in the couples Halloween costume category at Party City. Now, it’s 2015 and Party City has changed. I counted all 103 costume sets, dividing them into whether they featured a heterosexual couple, a man-man couple, a woman-woman couple, or were ambiguous.\u00a0Among them, 74\u00a0were aimed at heterosexuals, 12 were […]<\/p>\n","protected":false},"author":51,"featured_media":68220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[254,778,23696,54,23643],"class_list":["post-68213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-holidays","tag-intersectionality","tag-intersectionality-gender-x-sexual-orientation","tag-sexual-orientation","tag-sexual-orientation-prejudicediscrimination"],"jetpack_featured_media_url":"https:\/\/thesocietypages.org\/socimages\/files\/2015\/10\/10.png","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/68213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=68213"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/68213\/revisions"}],"predecessor-version":[{"id":68265,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/68213\/revisions\/68265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media\/68220"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=68213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=68213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=68213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}