{"id":681,"date":"2008-04-25T00:29:00","date_gmt":"2008-04-25T05:29:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2008\/04\/25\/class-is-forever-rolex-ad\/"},"modified":"2009-11-28T19:22:31","modified_gmt":"2009-11-29T00:22:31","slug":"class-is-forever-rolex-ad","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/04\/25\/class-is-forever-rolex-ad\/","title":{"rendered":"&#8220;Class Is Forever&#8221; Rolex Ad"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/ageclass.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/blogger2wp\/2ageclass.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5193051383032046226\" border=\"0\" \/><\/a><br \/>I found this Rolex ad in Metropolitan Home magazine. Pair with <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/17\/generations-of-style\/\">this<\/a> ad series that plays on the idea of &#8220;generations&#8221; of class. Or <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/09\/patrick-philippe-watches-commodifying-family-traditions\/\">this<\/a> ad for Patek Philippe ads, also using the generations theme.  Then compare to <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/04\/24\/old-money-is-old-fashioned-acura-ad\/\">this<\/a> Acura ad that ridicules &#8220;trust-fund,&#8221; old-money types. It could also lead to an interesting discussion about the ways in which we use the word &#8220;class&#8221; both as an economic group and as a personal characteristic (i.e., &#8220;She has class&#8221;) and the way &#8220;classiness&#8221; is here turned into something you can buy for yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I found this Rolex ad in Metropolitan Home magazine. Pair with this ad series that plays on the idea of &#8220;generations&#8221; of class. Or this ad for Patek Philippe ads, also using the generations theme. Then compare to this Acura ad that ridicules &#8220;trust-fund,&#8221; old-money types. It could also lead to an interesting discussion about [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,227,23384,265],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-class","tag-commodification","tag-social-construction-discourselanguage","tag-jewelry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=681"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/681\/revisions"}],"predecessor-version":[{"id":16898,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/681\/revisions\/16898"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}